Starbucks' brand suffers following politically-infused announcement
Acquisition

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

View article
A beginner's guide to email marketing automation
Automation

A beginner's guide to email marketing automation

7y Tereza Litsa

A beginner's guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...

View article
Four ways to succeed with influencer outreach
Content

Four ways to succeed with influencer outreach

7y Nikolay Stoyanov

Four ways to succeed with influencer outreach

Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How to flip your lead generation funnel with Account-Based Marketing
Account-based marketing

How to flip your lead generation funnel with Account-Based Marketing

7y Team ClickZ

How to flip your lead generation funnel with Accou...

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...

View article
Bridging the gap between marketing and IT
Data insights

Bridging the gap between marketing and IT

7y Andrew Warren-Payne

Bridging the gap between marketing and IT

According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...

View article
President Trump is a savvy domain name buyer
Content

President Trump is a savvy domain name buyer

7y Al Roberts

President Trump is a savvy domain name buyer

President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even m...

View article
You don't need a "Growth Hacker," just a data-driven marketer
Data insights

You don't need a "Growth Hacker," just a data-driven marketer

7y Adam Singer

You don't need a "Growth Hacker," just a data-driv...

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...

View article
7 tips for successful client strategy meetings
Marketing

7 tips for successful client strategy meetings

7y Clark Boyd

7 tips for successful client strategy meetings

In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page an...

View article
Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?
Marketing

Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?

7y Chris Camps

Brand TLDs vs .com (part two): How can brands bene...

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important....

View article
Hashtags continue to lose in this year's Super Bowl
Acquisition

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

View article
How to build a successful digital video strategy in 2017
Marketing

How to build a successful digital video strategy in 2017

7y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

View article
Annoying requests to rate your app are getting you one star ratings. Here's how to fix that
Marketing

Annoying requests to rate your app are getting you one star ratings. Here's...

7y Polly Alluf

Annoying requests to rate your app are getting you...

Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...

View article
Bad news brands: consumers could probably live without you
Content

Bad news brands: consumers could probably live without you

7y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

View article
Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension
Marketing

Brand TLDs vs .com: why the world’s biggest brands are making the switch to...

7y Tereza Litsa

Brand TLDs vs .com: why the world’s biggest brands...

New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...

View article
4 steps to getting ahead of the marketing personalization curve
Content

4 steps to getting ahead of the marketing personalization curve

7y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

View article
Has the marketing cloud lived up to the hype?
Disruptive MarTech

Has the marketing cloud lived up to the hype?

7y Chris Camps

Has the marketing cloud lived up to the hype?

Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost...

View article
What exactly is a marketing cloud, and do you need one?
Actionable Analysis

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

View article
When 5G and VR collide, it will change the face of marketing and advertising
Insights

When 5G and VR collide, it will change the face of marketing and advertisin...

7y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

View article
Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

7y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

View article
The BOTS Act could help ticket sellers improve customer experience
Ecommerce

The BOTS Act could help ticket sellers improve customer experience

7y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

View article
Five trends to improve customer experience in 2017
Customer behaviour

Five trends to improve customer experience in 2017

7y Tereza Litsa

Five trends to improve customer experience in 2017

If your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...

View article
NFL revises its short-sighted social media policy
Media

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

View article
Influencer marketing: the strides we’ve made in 2016
Marketing

Influencer marketing: the strides we’ve made in 2016

7y Brian Zuercher

Influencer marketing: the strides we’ve made in 20...

This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...

View article
Three major developments that will shape multi-channel marketing in 2017
Marketing

Three major developments that will shape multi-channel marketing in 2017

7y Rebecca Sentance

Three major developments that will shape multi-cha...

What are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...

View article
Last chance to feature in our mobile vendor reader survey
Marketing

Last chance to feature in our mobile vendor reader survey

7y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

View article
Persona creation: why many marketers are taking the wrong approach
Actionable Analysis

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

View article
How to target the ‘missing audience’ in your data-driven marketing
Analytics

How to target the ‘missing audience’ in your data-driven marketing

7y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

View article
1 4 5 6 7 8 395