Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
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View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleEarlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...
View articleOne of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...
View articleMost of us probably think of Google as a business which has everything sorted when it comes to digital. Read More...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleNext Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...
View articleWe’re inviting all mobile marketing technology companies, platforms, solution/service providers and agencies to be a part of our inaugural Mobil...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleAccording to digital consultant Kate Hamer, to become a truly digital marketing organisation, it's crucial to create a 'digital mindset' throughout th...
View articleThere is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...
View articleAs one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid c...
View articleClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can he...
View articleHaving a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns ...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleOnline reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...
View articleA digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more busine...
View articleIf you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleUser-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...
View articleNow more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
View articleSocial media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
View articleThe technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...
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