How to appeal to subcultures on social media
Marketing

How to appeal to subcultures on social media

7y Tereza Litsa

How to appeal to subcultures on social media

Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...

View article
Digital Leaders Q&A: Paulo Cunha, CEO of ShiftForward
Insights

Digital Leaders Q&A: Paulo Cunha, CEO of ShiftForward

7y Graham Charlton

Digital Leaders Q&A: Paulo Cunha, CEO of Shift...

Paulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...

View article
Inclusive marketing: the need to remove binary data
Data insights

Inclusive marketing: the need to remove binary data

7y Janet Bastiman

Inclusive marketing: the need to remove binary dat...

Earlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How martech companies are changing their approaches to lead generation and prospecting
Analytics

How martech companies are changing their approaches to lead generation and ...

7y Graham Charlton

How martech companies are changing their approache...

One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...

View article
How Google built the best digital talent (and you can too)
Disruptive MarTech

How Google built the best digital talent (and you can too)

7y Rebecca Sentance

How Google built the best digital talent (and you ...

Most of us probably think of Google as a business which has everything sorted when it comes to digital. Read More...

View article
Grubhub sparks social media controversy with CEO's post-election letter
Media

Grubhub sparks social media controversy with CEO's post-election letter

7y Al Roberts

Grubhub sparks social media controversy with CEO's...

The 2016 US presidential election was one for the ages. Read More...

View article
Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation
Disruptive MarTech

Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of i...

7y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

View article
Reader survey: calling all mobile marketing technology firms, agencies & service providers
Marketing

Reader survey: calling all mobile marketing technology firms, agencies &...

7y Sam Lawson

Reader survey: calling all mobile marketing techno...

We’re inviting all mobile marketing technology companies, platforms, solution/service providers and agencies to be a part of our inaugural Mobil...

View article
Donald Trump is the first earned media president
Media

Donald Trump is the first earned media president

7y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

View article
How can marketing leaders create a digital mindset throughout their organisation?
Insights

How can marketing leaders create a digital mindset throughout their organis...

7y Rebecca Sentance

How can marketing leaders create a digital mindset...

According to digital consultant Kate Hamer, to become a truly digital marketing organisation, it's crucial to create a 'digital mindset' throughout th...

View article
​How young marketers have an impact on marketing strategies
Marketing

​How young marketers have an impact on marketing strategies

7y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

View article
How do marketers measure up to digital transformation?
Leadership

How do marketers measure up to digital transformation?

7y Rebecca Sentance

How do marketers measure up to digital transformat...

As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid c...

View article
Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a marketer
Analytics

Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a mark...

7y Guest Writer

Q&A: EditorEye’s Nick Gregg on how to stay ahe...

ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can he...

View article
Four quick and easy tips to improve your lead generation strategy
Disruptive MarTech

Four quick and easy tips to improve your lead generation strategy

7y Guest Writer

Four quick and easy tips to improve your lead gene...

Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns ...

View article
Political ads are hurting brand ad effectiveness
Display Advertising

Political ads are hurting brand ad effectiveness

7y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

View article
How to get started with online reputation management
Community Management

How to get started with online reputation management

7y Tereza Litsa

How to get started with online reputation manageme...

Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...

View article
How should a business create an effective digital marketing strategy?
Marketing

How should a business create an effective digital marketing strategy?

7y Tereza Litsa

How should a business create an effective digital ...

A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more busine...

View article
Why are high-consideration customers becoming more decisive?
Ecommerce

Why are high-consideration customers becoming more decisive?

7y Rebecca Sentance

Why are high-consideration customers becoming more...

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...

View article
Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

7y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

View article
How the rise of user-generated content changes marketing
Marketing

How the rise of user-generated content changes marketing

7y Tereza Litsa

How the rise of user-generated content changes mar...

User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...

View article
How can marketers better use technology to maximise their returns?
Disruptive MarTech

How can marketers better use technology to maximise their returns?

7y Rebecca Sentance

How can marketers better use technology to maximis...

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...

View article
What makes people follow or unfollow a brand?
Marketing

What makes people follow or unfollow a brand?

8y Tereza Litsa

What makes people follow or unfollow a brand?

Social media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...

View article
Facebook targets eBay, Craigslist with Marketplace but falls way short
Ecommerce

Facebook targets eBay, Craigslist with Marketplace but falls way short

8y Al Roberts

Facebook targets eBay, Craigslist with Marketplace...

According to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...

View article
Top trends marketers need to know for the holiday season
Ecommerce

Top trends marketers need to know for the holiday season

8y Tereza Litsa

Top trends marketers need to know for the holiday ...

Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...

View article
Just 36% of people entering the tech industry are women
Data insights

Just 36% of people entering the tech industry are women

8y Luke Richards

Just 36% of people entering the tech industry are ...

The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...

View article
Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

View article
Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

View article
1 5 6 7 8 9 395