The secret to mixing marketing with politics

Marketing The secret to mixing marketing with politics

2y Roi Carmel

The secret to mixing marketing with politics

Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read More...

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Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

5y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Grubhub sparks social media controversy with CEO's post-election letter

More News Grubhub sparks social media controversy with CEO's post-election letter

5y Al Roberts

Grubhub sparks social media controversy with CEO's...

The 2016 US presidential election was one for the ages. Read More...

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Donald Trump is the first earned media president

Media Donald Trump is the first earned media president

5y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

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Political ads are hurting brand ad effectiveness

Display Advertising Political ads are hurting brand ad effectiveness

5y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?

Display Advertising Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?

5y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Check out the shocking way this agency is trying to use clickbait to do good

Content Marketing Check out the shocking way this agency is trying to use clickbait to do good

5y Al Roberts

Check out the shocking way this agency is trying t...

Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...

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Four things to watch as Election 2016 ramps up

Campaigns Four things to watch as Election 2016 ramps up

5y Al Roberts

Four things to watch as Election 2016 ramps up

The 2016 election that is set to pit Hillary Clinton and  Donald Trump against each other for the highest office in the land will probably see the mos...

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Hey! Why are politicians’ emails so spammy?

Advanced Email Marketing Hey! Why are politicians’ emails so spammy?

5y Parry Malm

Hey! Why are politicians’ emails so spammy?

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...

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And the top digital marketer in the presidential race is...

Marketing And the top digital marketer in the presidential race is...

6y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Twitter Sees 40% Rise in Government Data Requests

Marketing Twitter Sees 40% Rise in Government Data Requests

7y Dave Neal

Twitter Sees 40% Rise in Government Data Requests

Twitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Read More...

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Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

Marketing Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

7y Lisa Lacy

Protesters Take Aim at Chevron With #AskChevron Pr...

The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for bran...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT

Marketing Privacy is Dead, So What Do We Do Next? An Interview With JWT

8y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

Marketing President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

8y Yuyu Chen

President Obama's Appearance on "Between Two Ferns...

President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...

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FTC to Apple (and Mobile Community): Be Transparent

Marketing FTC to Apple (and Mobile Community): Be Transparent

8y Yuyu Chen

FTC to Apple (and Mobile Community): Be Transparen...

Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...

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Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

Marketing Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

8y Chris Merriman

Pinterest Pins Hopes on Appeal: Trademark Defeat M...

Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Read More...

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Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

Marketing Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

8y Michael Passingham

Class Action Facebook Suit Alleges Link Data in Pr...

A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...

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IAB Aims to Set Industry Standards for Content Marketing

Marketing IAB Aims to Set Industry Standards for Content Marketing

8y Liva Judic

IAB Aims to Set Industry Standards for Content Mar...

The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...

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FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

Marketing FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

8y Matt Kapko

FTC to Address 'Blurred Lines' of Native Advertisi...

The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...

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Online Advertising, BATNAs & the Failure of Do Not Track

Marketing Online Advertising, BATNAs & the Failure of Do Not Track

8y Guest

Online Advertising, BATNAs & the Failure of Do...

IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...

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How Starbucks' #ComeTogether Political Petition Could Have Been Better

Marketing How Starbucks' #ComeTogether Political Petition Could Have Been Better

8y Susan Kuchinskas

How Starbucks' #ComeTogether Political Petition Co...

Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...

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Brands Adopting a Leadership Position on Do Not Track Technology

Marketing Brands Adopting a Leadership Position on Do Not Track Technology

8y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

Marketing IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

8y Caitlin Rossman

IAB's Updated Quality Assurance Guidelines Plan to...

The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...

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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Marketing Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

8y Matt Kapko

Ad Networks and Major Tech Companies Adopt Anti-Pi...

The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...

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The Class of 2013 and What's Wrong With the Greatest Nation

Marketing The Class of 2013 and What's Wrong With the Greatest Nation

8y Aaron Kahlow

The Class of 2013 and What's Wrong With the Greate...

There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Read More...

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Roadside Ads to Be Part of Integrated Campaigns

Marketing Roadside Ads to Be Part of Integrated Campaigns

8y Susan Kuchinskas

Roadside Ads to Be Part of Integrated Campaigns

G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Read More...

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A Call to Arms for Marketers

Marketing A Call to Arms for Marketers

8y Jim Taschetta

A Call to Arms for Marketers

Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Read More...

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