Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

Marketing Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

8y James Dohnert

Facebook Rallies Around Viral Campaign in Support ...

In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...

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The Case for Internet Advertising as Fraud

Marketing The Case for Internet Advertising as Fraud

8y Edward Montes

The Case for Internet Advertising as Fraud

And how its participants are co-conspirators. Read More...

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FTC Acts on Privacy as Rogue Apps Proliferate

Marketing FTC Acts on Privacy as Rogue Apps Proliferate

8y Susan Kuchinskas

FTC Acts on Privacy as Rogue Apps Proliferate

The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...

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3 Lessons Learned From Election 2012

Analytics 3 Lessons Learned From Election 2012

8y Dilip Venkatachari

3 Lessons Learned From Election 2012

Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...

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Local Citizens Are Social for Hurricane Sandy Relief

Marketing Local Citizens Are Social for Hurricane Sandy Relief

9y Michael Shashoua

Local Citizens Are Social for Hurricane Sandy Reli...

How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Read More...

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IAB Unveils Specifications for SafeFrame 1.0

Marketing IAB Unveils Specifications for SafeFrame 1.0

9y James Dohnert

IAB Unveils Specifications for SafeFrame 1.0

The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...

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MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

Marketing MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

9y Mary Lisbeth D'Amico

MoveOn's Vote Buddy Uses Facebook to Influence Fri...

Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...

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QR and NFC Help Rock the Youth Vote

Marketing QR and NFC Help Rock the Youth Vote

9y Susan Kuchinskas

QR and NFC Help Rock the Youth Vote

What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...

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Obama vs. Romney: Who’s Winning the YouTube Vote?

Audience Obama vs. Romney: Who’s Winning the YouTube Vote?

9y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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Heat Map Study Shows Politics Influences Ad Focus

Marketing Heat Map Study Shows Politics Influences Ad Focus

9y Susan Kuchinskas

Heat Map Study Shows Politics Influences Ad Focus

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...

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More Democrats Sign Up for Political Texts Than Republicans

Marketing More Democrats Sign Up for Political Texts Than Republicans

9y Kate Kaye

More Democrats Sign Up for Political Texts Than Re...

A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...

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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

Display Advertising Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

9y Kate Kaye

Obama Attacks Swiftly on Twitter, Jabs Romney on S...

The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Display Advertising Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

9y Kate Kaye

Pre-Debate, Planned Parenthood Aims Anti-Romney Ad...

The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...

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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

Data-Driven Marketing IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

9y Kate Kaye

IAB's Big Data Driven Political Ad Push Backs Lobb...

A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...

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Early Brands and Politicos Try Twitter Header

Marketing Early Brands and Politicos Try Twitter Header

9y Kate Kaye

Early Brands and Politicos Try Twitter Header

Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...

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Social Platform Used by GOP and Obama White House Launches Product Set

Marketing Social Platform Used by GOP and Obama White House Launches Product Set

9y Kate Kaye

Social Platform Used by GOP and Obama White House ...

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...

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Youth Voter Group Chose Facebook Before Twitter

Marketing Youth Voter Group Chose Facebook Before Twitter

9y Kate Kaye

Youth Voter Group Chose Facebook Before Twitter

Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...

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Obama Group Slams Romney in Web Ads

Marketing Obama Group Slams Romney in Web Ads

9y Kate Kaye

Obama Group Slams Romney in Web Ads

ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...

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Travel Association Aims Economic Message Online to Conventions and Beyond

Marketing Travel Association Aims Economic Message Online to Conventions and Beyond

9y Kate Kaye

Travel Association Aims Economic Message Online to...

U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...

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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

Marketing Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

9y Kate Kaye

Obama and GOP Twitter Buys Inspire Passionate Twee...

The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...

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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

Marketing Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

9y Kate Kaye

Koch-Linked Group Dropped Over $1M Online in Last ...

Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...

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Obama and RNC Battle for Attention on Charlotte Site

Marketing Obama and RNC Battle for Attention on Charlotte Site

9y Kate Kaye

Obama and RNC Battle for Attention on Charlotte Si...

The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...

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RNC's Own Site Spotlights Anti-Romney Tweets

Marketing RNC's Own Site Spotlights Anti-Romney Tweets

9y Kate Kaye

RNC's Own Site Spotlights Anti-Romney Tweets

Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...

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RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

Marketing RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

9y Kate Kaye

RNC Video: Minnesota State Candidate Used Facebook...

After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...

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Voter File Data Comes to Facebook Ads

Marketing Voter File Data Comes to Facebook Ads

9y Kate Kaye

Voter File Data Comes to Facebook Ads

Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...

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Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

Marketing Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

9y Kate Kaye

Romney Camp Runs #BelieveInAmerica Promo Trend on ...

The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...

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IAB Hobnobs at the Republican Convention

Marketing IAB Hobnobs at the Republican Convention

9y Kate Kaye

IAB Hobnobs at the Republican Convention

Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...

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