The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing.
Politics & Advocacy
The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising.
IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data.
Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing.
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property.
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills.
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing.