The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers.
Politics & Advocacy
In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them?
President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov.
Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers.
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers.
The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing.
The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising.
IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data.
Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing.