Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...
View articleThe Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...
View articleThe firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...
View articleThe promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...
View articleThe Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...
View articleThe ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...
View articleThe Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...
View articleThe two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...
View articleFilm created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...
View articleThe four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...
View articleSarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...
View articleCandidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...
View articleTodd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...
View articleOriginal ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Read More...
View articleVideo ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Read More...
View articleSocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Read More...
View articlePeople in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleAn Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...
View articleClub for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...
View articleGoogle just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...
View articleA collection of online display ads from the Obama 2012 reelection campaign. Read More...
View articleA collection of online display ads from the Romney 2012 election campaign. Read More...
View articleData-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...
View articleNGP VAN's system finds friends of supporters on Facebook who are registered voters. Read More...
View articleIntermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Read More...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
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