RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Marketing

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

12y Kate Kaye

RNC Video: Romney's Digital Director Talks Real-Ti...

Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...

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Romney Plans Pricey Twitter Ad Buy for Thursday
Marketing

Romney Plans Pricey Twitter Ad Buy for Thursday

12y Kate Kaye

Romney Plans Pricey Twitter Ad Buy for Thursday

The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...

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RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Marketing

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

12y Kate Kaye

RNC Video: ClickZ Chats with Chesapeake Energy Abo...

The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...

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RNC Speeches Reinforce #WeBuiltIt Twitter Theme
Marketing

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

12y Kate Kaye

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...

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Natural Gas Group Targets RNC-Goers on Twitter
Marketing

Natural Gas Group Targets RNC-Goers on Twitter

12y Kate Kaye

Natural Gas Group Targets RNC-Goers on Twitter

The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...

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Obama Targets Romney in Web Ads on RNC Turf
Marketing

Obama Targets Romney in Web Ads on RNC Turf

12y Kate Kaye

Obama Targets Romney in Web Ads on RNC Turf

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...

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ClickZ at The RNC: Day One Photo Gallery
Marketing

ClickZ at The RNC: Day One Photo Gallery

12y Kate Kaye

ClickZ at The RNC: Day One Photo Gallery

The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...

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Twitter and Facebook Get Cozy at Republican Convention
Marketing

Twitter and Facebook Get Cozy at Republican Convention

12y Kate Kaye

Twitter and Facebook Get Cozy at Republican Conven...

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...

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Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns
Marketing

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

12y Kate Kaye

Google Works With GOP Video Maven to Tell Story of...

Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...

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GOP Convention Themed With Twitter-Ready Slogans
Marketing

GOP Convention Themed With Twitter-Ready Slogans

12y Kate Kaye

GOP Convention Themed With Twitter-Ready Slogans

The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...

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Tea Party Group Cries GOP Foul in Web Ads
Marketing

Tea Party Group Cries GOP Foul in Web Ads

12y Kate Kaye

Tea Party Group Cries GOP Foul in Web Ads

Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...

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Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Marketing

Romney Camp and Rove's Crossroads Use Same Digital Ad Firm

12y Kate Kaye

Romney Camp and Rove's Crossroads Use Same Digital...

Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...

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Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Marketing

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

12y Kate Kaye

Akin Isn't Dropping Out Say Web Ads as McCaskill C...

Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...

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Obama Outspends Romney on Digital Ads 4:1
Marketing

Obama Outspends Romney on Digital Ads 4:1

12y Kate Kaye

Obama Outspends Romney on Digital Ads 4:1

Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Read More...

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Nearly a Third of Likely Voters Ignore Live TV
Marketing

Nearly a Third of Likely Voters Ignore Live TV

12y Daniel Mickens

Nearly a Third of Likely Voters Ignore Live TV

Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Read More...

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White House Is First Client for Social-to-Real World Consultancy
Marketing

White House Is First Client for Social-to-Real World Consultancy

12y Kate Kaye

White House Is First Client for Social-to-Real Wor...

SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Read More...

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Swing State Site Traffic: How Obama and Romney Did in July
Marketing

Swing State Site Traffic: How Obama and Romney Did in July

12y Kate Kaye

Swing State Site Traffic: How Obama and Romney Did...

People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...

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Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Marketing

Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers

12y Kate Kaye

Rove-Linked Group Aimed Mobile Ads at Chicago Loll...

Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...

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Obama Facebook Ads Push Tax Policy Differences With Romney
Marketing

Obama Facebook Ads Push Tax Policy Differences With Romney

12y Kate Kaye

Obama Facebook Ads Push Tax Policy Differences Wit...

An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...

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Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Marketing

Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas

12y Kate Kaye

Super PAC Brigade Spent Big on Digital Ads for Cru...

Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...

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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

12y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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Obama for America 2012 Ad Gallery
Marketing

Obama for America 2012 Ad Gallery

12y ClickZ News Staff

Obama for America 2012 Ad Gallery

A collection of online display ads from the Obama 2012 reelection campaign. Read More...

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Mitt Romney 2012 Ad Gallery
Marketing

Mitt Romney 2012 Ad Gallery

12y ClickZ News Staff

Mitt Romney 2012 Ad Gallery

A collection of online display ads from the Romney 2012 election campaign. Read More...

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Americans Say No to Popular Political Facebook Ad Targeting
Data insights

Americans Say No to Popular Political Facebook Ad Targeting

12y Kate Kaye

Americans Say No to Popular Political Facebook Ad ...

Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...

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Democratic Firm Ties Voter Data to Facebook Friends
Marketing

Democratic Firm Ties Voter Data to Facebook Friends

12y Kate Kaye

Democratic Firm Ties Voter Data to Facebook Friend...

NGP VAN's system finds friends of supporters on Facebook who are registered voters. Read More...

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Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Marketing

Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship

12y Kate Kaye

Intermarkets Pairs With Lotame to Enhance Aristotl...

Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Read More...

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Digital Ad Spend Gap Widens Between Obama and Romney
Ad Industry Metrics

Digital Ad Spend Gap Widens Between Obama and Romney

12y Kate Kaye

Digital Ad Spend Gap Widens Between Obama and Romn...

Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...

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