Social Media Cuteness Sells Sea Otter Film and Cause
Marketing

Social Media Cuteness Sells Sea Otter Film and Cause

12y Kate Kaye

Social Media Cuteness Sells Sea Otter Film and Cau...

Social media becomes a character itself in documentary flick Otter 501. Read More...

View article
Obama Fans Read Buzzfeed, Romney's Shop eBay
Marketing

Obama Fans Read Buzzfeed, Romney's Shop eBay

12y Kate Kaye

Obama Fans Read Buzzfeed, Romney's Shop eBay

Infographic: Trendsetter data could give political advertisers a new way to understand voters. Read More...

View article
Obama Facebook Ads Promote Jobs Act Message
Marketing

Obama Facebook Ads Promote Jobs Act Message

12y Kate Kaye

Obama Facebook Ads Promote Jobs Act Message

President's campaign carries on jobs theme in Facebook ads and video. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Marketing

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

12y Kate Kaye

GOP Milks Healthcare Ruling on Twitter, Obama Camp...

GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...

View article
For Romney, TV Spots Become Video Fundraising Ads
Marketing

For Romney, TV Spots Become Video Fundraising Ads

12y Kate Kaye

For Romney, TV Spots Become Video Fundraising Ads

Campaign uses in-banner video ads to turn swing state TV spots into donations. Read More...

View article
The Political Video Ad Shortage by the Numbers
Marketing

The Political Video Ad Shortage by the Numbers

12y Kate Kaye

The Political Video Ad Shortage by the Numbers

Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...

View article
Congressional Candidates to Use Twitter-Based Fundraising Tool
Marketing

Congressional Candidates to Use Twitter-Based Fundraising Tool

12y Kate Kaye

Congressional Candidates to Use Twitter-Based Fund...

Chirpify connects to PayPal to automate donations through a single tweet. Read More...

View article
Obama Coaxes Shares of Spending Message in Web Ads
Display Advertising

Obama Coaxes Shares of Spending Message in Web Ads

12y Kate Kaye

Obama Coaxes Shares of Spending Message in Web Ads

Father's Day themed ads seek email signups. Read More...

View article
Obstacles Remain for Political Mobile Text Donations
Data insights

Obstacles Remain for Political Mobile Text Donations

12y Kate Kaye

Obstacles Remain for Political Mobile Text Donatio...

Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...

View article
Super PACs Spent Over $8M on Digital Ads in Presidential Race
Ad Industry Metrics

Super PACs Spent Over $8M on Digital Ads in Presidential Race

12y Kate Kaye

Super PACs Spent Over $8M on Digital Ads in Presid...

Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...

View article
GOP Group Says Twitter Campaign Sabotage Was Expected
Marketing

GOP Group Says Twitter Campaign Sabotage Was Expected

12y Kate Kaye

GOP Group Says Twitter Campaign Sabotage Was Expec...

Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...

View article
Gosling-Inspired Memes Come to Politics
Marketing

Gosling-Inspired Memes Come to Politics

12y Kate Kaye

Gosling-Inspired Memes Come to Politics

Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Read More...

View article
Digital Helps Get Out Vote in Walker Recall Election
Marketing

Digital Helps Get Out Vote in Walker Recall Election

12y Kate Kaye

Digital Helps Get Out Vote in Walker Recall Electi...

Political contest in WI tomorrow serves as a trial for voter mobilization in November. Read More...

View article
Texas Tea Partier Cruz Got Help From Super PACs Online
Marketing

Texas Tea Partier Cruz Got Help From Super PACs Online

12y Kate Kaye

Texas Tea Partier Cruz Got Help From Super PACs On...

Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Read More...

View article
Latinos in Social Media Get Political for 2012
Marketing

Latinos in Social Media Get Political for 2012

12y Kate Kaye

Latinos in Social Media Get Political for 2012

Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Read More...

View article
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data insights

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

12y Kate Kaye

Hispanic-Heavy Swing States Drive High Mobile Ad P...

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Read More...

View article
Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

12y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

View article
Infographic: 2012 Election Web Ad Spending Through March
Data insights

Infographic: 2012 Election Web Ad Spending Through March

12y Kate Kaye

Infographic: 2012 Election Web Ad Spending Through...

Infographic showing web ad spending by presidential campaigns through March 2012. Read More...

View article
Parents Share Digital Goofs in Facebook Contest
Marketing

Parents Share Digital Goofs in Facebook Contest

12y Joan Voight

Parents Share Digital Goofs in Facebook Contest

Group asks parents to share awkward digital media parenting moments. Read More...

View article
Unions Fight Corporate Greed on Twitter and Pinterest
Marketing

Unions Fight Corporate Greed on Twitter and Pinterest

12y Kate Kaye

Unions Fight Corporate Greed on Twitter and Pinter...

CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Read More...

View article
Chico's Facebook App Prints Cards for Sick Kids
Marketing

Chico's Facebook App Prints Cards for Sick Kids

12y Christopher Heine

Chico's Facebook App Prints Cards for Sick Kids

Cause marketing effort will donate $1 for every Get Well message sent. Read More...

View article
Romney Ad Firm Partners for Big Data on Hispanics
Marketing

Romney Ad Firm Partners for Big Data on Hispanics

12y Kate Kaye

Romney Ad Firm Partners for Big Data on Hispanics

Targeted Victory partners exclusively with one large online Hispanic data firm. Read More...

View article
GOP Gears Up Digital Team for Election Season
Marketing

GOP Gears Up Digital Team for Election Season

12y Kate Kaye

GOP Gears Up Digital Team for Election Season

Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Read More...

View article
NBC's Chuck Todd: Obama Beating Romney in Digital
Marketing

NBC's Chuck Todd: Obama Beating Romney in Digital

12y Christopher Heine

NBC's Chuck Todd: Obama Beating Romney in Digital

Political analyst speaks with ClickZ about the web and this fall's election. Read More...

View article
House GOP Launches Social Media Contest
Marketing

House GOP Launches Social Media Contest

12y Kate Kaye

House GOP Launches Social Media Contest

Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares. Read More...

View article
GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
Marketing

GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads

12y Kate Kaye

GOP Turns Rosen Flap Into Mom-Centric Twitter, Goo...

UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Read More...

View article
Santorum Spent $1M on Web Ads, but Super PACs Attacked
Marketing

Santorum Spent $1M on Web Ads, but Super PACs Attacked

12y Kate Kaye

Santorum Spent $1M on Web Ads, but Super PACs Atta...

UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Read More...

View article