Optimizing the 2012 Presidential Donation Forms
Marketing

Optimizing the 2012 Presidential Donation Forms

12y John Boyle

Optimizing the 2012 Presidential Donation Forms

A website optimization review for five U.S. presidential campaigns' online donation forms. Read More...

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Obama Web Ads Name Romney for First Time
Marketing

Obama Web Ads Name Romney for First Time

12y Kate Kaye

Obama Web Ads Name Romney for First Time

Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...

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MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

12y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

12y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

12y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

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Video: A Talk With Newt Gingrich's Digital Consultant
Marketing

Video: A Talk With Newt Gingrich's Digital Consultant

12y ClickZ News Staff

Video: A Talk With Newt Gingrich's Digital Consult...

ClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts. Read More...

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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Marketing

Big Data From Democratic Party Spawns Web Ad Targeting Firm

12y Kate Kaye

Big Data From Democratic Party Spawns Web Ad Targe...

Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

12y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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Obama Camp On Pace to Spend $35 Million on Web Ads
Marketing

Obama Camp On Pace to Spend $35 Million on Web Ads

12y Kate Kaye

Obama Camp On Pace to Spend $35 Million on Web Ads

The Obama camp and DNC have spent around $13 million on digital advertising. Read More...

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Think Tank Aims Mobile Healthcare Ads at Supreme Court
Marketing

Think Tank Aims Mobile Healthcare Ads at Supreme Court

12y Kate Kaye

Think Tank Aims Mobile Healthcare Ads at Supreme C...

Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Read More...

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Political Scrapbooking and Etch A Sketching on Pinterest
Marketing

Political Scrapbooking and Etch A Sketching on Pinterest

12y Kate Kaye

Political Scrapbooking and Etch A Sketching on Pin...

Pinterest for positive politics and reaching female voters. Read More...

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Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s
Marketing

Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s

12y Kate Kaye

Larger Portion of Hispanics Visit Romney and Paul ...

Obama site also drew much smaller portion of young voters compared to GOP sites. Read More...

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Outside Groups Spend Online in Illinois Congressional Races
Marketing

Outside Groups Spend Online in Illinois Congressional Races

12y Kate Kaye

Outside Groups Spend Online in Illinois Congressio...

Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum. Read More...

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Paul Super PAC Seeks Older White Voters Online
Marketing

Paul Super PAC Seeks Older White Voters Online

12y Kate Kaye

Paul Super PAC Seeks Older White Voters Online

Endorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention. Read More...

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Tea Party Group FreedomWorks Spent $100K on Web Ads This Year
Marketing

Tea Party Group FreedomWorks Spent $100K on Web Ads This Year

12y Kate Kaye

Tea Party Group FreedomWorks Spent $100K on Web Ad...

Super PAC dropped $56,000 on web ads to fight Senator Orrin Hatch in today's GOP caucus in Utah. Read More...

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Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi
Marketing

Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi

12y Kate Kaye

Super PAC Spent $185K on Web Ads for Gingrich in A...

Group spent same amount across several Super Tuesday states. Read More...

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ClickZ on Digital Politics Radio
Marketing

ClickZ on Digital Politics Radio

12y ClickZ News Staff

ClickZ on Digital Politics Radio

Listen to senior editor Kate Kaye on Digital Politics Radio. Read More...

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Obama's Reelection Site Is Tracking You, Too
Marketing

Obama's Reelection Site Is Tracking You, Too

12y Kate Kaye

Obama's Reelection Site Is Tracking You, Too

How the Obama camp manages multiple third party ad tech relationships. Read More...

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Obama Pet Lovers Ad Could Be Romney Dig
Marketing

Obama Pet Lovers Ad Could Be Romney Dig

12y Kate Kaye

Obama Pet Lovers Ad Could Be Romney Dig

New Obama ad features the family pup, signals niche marketing plans. Read More...

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Online Political Spending to Hit $159 Million in 2012
Ad Industry Metrics

Online Political Spending to Hit $159 Million in 2012

12y Kate Kaye

Online Political Spending to Hit $159 Million in 2...

Borrell forecasts online and other media spending for the 2012 election. Read More...

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First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer
Marketing

First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer

12y Kate Kaye

First Facebook Timeline Attack From Gingrich Shows...

Anti-Romney Timeline appears to be the first political attack to use Facebook's timeline for pages. Read More...

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Gingrich Steers Online Money into Tennessee and Oklahoma
Marketing

Gingrich Steers Online Money into Tennessee and Oklahoma

12y Kate Kaye

Gingrich Steers Online Money into Tennessee and Ok...

A look at Super Tuesday web ads and strategies from the GOP campaigns. Read More...

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Super Tuesday Voters More Apt to Use iPads While Watching TV
Marketing

Super Tuesday Voters More Apt to Use iPads While Watching TV

12y Kate Kaye

Super Tuesday Voters More Apt to Use iPads While W...

Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks. Read More...

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Democrats Use Twitter Ads to Oppose Rush Limbaugh
Marketing

Democrats Use Twitter Ads to Oppose Rush Limbaugh

12y Kate Kaye

Democrats Use Twitter Ads to Oppose Rush Limbaugh

Brands that sponsor his radio show are scrambling to ensure Twitter and Facebook users they don’t endorse his statements. Read More...

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Elizabeth Warren Banks on Blunt Fight to Spur Web Support
Marketing

Elizabeth Warren Banks on Blunt Fight to Spur Web Support

12y Kate Kaye

Elizabeth Warren Banks on Blunt Fight to Spur Web ...

A defeated bill is still serving as a rallying cry online for the Massachusetts Senate hopeful. Read More...

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2012 Campaign Video: Obama for America (2012)
Marketing

2012 Campaign Video: Obama for America (2012)

12y Kate Kaye

2012 Campaign Video: Obama for America (2012)

The latest 2012 Campaign Videos from Obama for America. Read More...

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Glitches in 'Kill Romney' Video Illustrate Preparedness
Marketing

Glitches in 'Kill Romney' Video Illustrate Preparedness

12y Kate Kaye

Glitches in 'Kill Romney' Video Illustrate Prepare...

Inside Romney's new fundraising video, and errors you may have missed. Read More...

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