As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
Politics & Advocacy
Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter.
ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama.
U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country.
The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others.
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday.
Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com.
After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads.
Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners.