Obama and Democrats 2012 Ad Spend Tops $10 Million
Marketing

Obama and Democrats 2012 Ad Spend Tops $10 Million

12y Idris Nagri

Obama and Democrats 2012 Ad Spend Tops $10 Million

GOP online ad spending reached just half that amount. Read More...

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Romney Super PAC Hits Santorum Online in Michigan
Marketing

Romney Super PAC Hits Santorum Online in Michigan

12y Idris Nagri

Romney Super PAC Hits Santorum Online in Michigan

Restore Our Future spent over $600,000 on web ads last week in upcoming primary states. Read More...

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Obama Touts Auto Job Growth in Michigan Web Ads
Marketing

Obama Touts Auto Job Growth in Michigan Web Ads

12y Idris Nagri

Obama Touts Auto Job Growth in Michigan Web Ads

Obama camp backs TV ad buy with persuasive ads on Detroit sites. Read More...

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Santorum Spent Fraction of Romney Online Ad Spend
Marketing

Santorum Spent Fraction of Romney Online Ad Spend

12y Idris Nagri

Santorum Spent Fraction of Romney Online Ad Spend

There remains a sizable disparity in online ad spending among the 2012 GOP candidates. Read More...

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Infographic: Obama vs. Republicans in Online Ad Spend
Ad Industry Metrics

Infographic: Obama vs. Republicans in Online Ad Spend

12y Idris Nagri

Infographic: Obama vs. Republicans in Online Ad Sp...

Democrats and Obama's campaign outspent Republicans 2 to 1. Read More...

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Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

12y Idris Nagri

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

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Chimichanga-Gate Spurs Hispanic Group's Facebook Ads
Marketing

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

12y Idris Nagri

Chimichanga-Gate Spurs Hispanic Group's Facebook A...

Hispanic Leadership Network is testing a new form of direct Hispanic Facebook targeting. Read More...

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The Sponsored Obama and Jay-Z Web Event That Never Was
Marketing

The Sponsored Obama and Jay-Z Web Event That Never Was

12y Idris Nagri

The Sponsored Obama and Jay-Z Web Event That Never...

Vevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...

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Jersey City Protests Snooki Show Online
Marketing

Jersey City Protests Snooki Show Online

12y Idris Nagri

Jersey City Protests Snooki Show Online

Residents take up virtual arms to fight a "Jersey Shore" spinoff. Read More...

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Obama Outspent Romney On Web Ads 2 to 1
Marketing

Obama Outspent Romney On Web Ads 2 to 1

12y Idris Nagri

Obama Outspent Romney On Web Ads 2 to 1

Romney spent far more online in 2011 than his GOP opponents. Read More...

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Retail Politics Comes to 2012 Web Fundraising
Marketing

Retail Politics Comes to 2012 Web Fundraising

12y Idris Nagri

Retail Politics Comes to 2012 Web Fundraising

Candidate emails look more like e-commerce pitches from retailers. Read More...

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Romney in Crosshairs of Gingrich Web Ads, Video
Marketing

Romney in Crosshairs of Gingrich Web Ads, Video

12y Idris Nagri

Romney in Crosshairs of Gingrich Web Ads, Video

Bambi would support Romney on gun rights, says Gingrich web effort. Read More...

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Obama and DNC Spent $7 Million on Web Ads
Marketing

Obama and DNC Spent $7 Million on Web Ads

12y Idris Nagri

Obama and DNC Spent $7 Million on Web Ads

Obama alone bought over $5 million worth of online ads in 2011. Read More...

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Twitter Ads Pushed Komen Change of Heart
Marketing

Twitter Ads Pushed Komen Change of Heart

12y Idris Nagri

Twitter Ads Pushed Komen Change of Heart

Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week. Read More...

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Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Marketing

Gingrich Super PAC Spends Big Online in Florida to Hit Romney

12y Idris Nagri

Gingrich Super PAC Spends Big Online in Florida to...

Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January. Read More...

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Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
Marketing

Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event

12y Idris Nagri

Vevo Sells Corporate Sponsorship of Live Obama, Ja...

Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships. Read More...

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Union Goes After Republicans with Interactive Video
Marketing

Union Goes After Republicans with Interactive Video

12y Idris Nagri

Union Goes After Republicans with Interactive Vide...

Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video. Read More...

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Obama Sticks to Jobs Message in Florida Web Ads
Marketing

Obama Sticks to Jobs Message in Florida Web Ads

12y Idris Nagri

Obama Sticks to Jobs Message in Florida Web Ads

Also in Florida, Mitt Romney is attacking Newt Gingrich online. Read More...

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Florida Group Emerges With Web Centric Anti-Romney Campaign
Marketing

Florida Group Emerges With Web Centric Anti-Romney Campaign

12y Idris Nagri

Florida Group Emerges With Web Centric Anti-Romney...

A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs. Read More...

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Travel Trade Group Jumps on Obama's Tourism Train
Marketing

Travel Trade Group Jumps on Obama's Tourism Train

12y Idris Nagri

Travel Trade Group Jumps on Obama's Tourism Train

In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Read More...

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Obama Stressed Jobs Issue in Splashy South Carolina Ads
Marketing

Obama Stressed Jobs Issue in Splashy South Carolina Ads

12y Idris Nagri

Obama Stressed Jobs Issue in Splashy South Carolin...

Many political analysts believe the 2012 general election will ride on jobs and the economy. In South Carolina, where the unemployment rate is higher ...

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Digital Marketers Head Up Ron Paul Super PAC
Marketing

Digital Marketers Head Up Ron Paul Super PAC

12y Idris Nagri

Digital Marketers Head Up Ron Paul Super PAC

Three young digital marketers are behind a Super PAC that's spent nearly $3 million on online ads supporting Ron Paul. Read More...

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Top 10 Facebook Likes of Presidential Candidate Fans
Data insights

Top 10 Facebook Likes of Presidential Candidate Fans

12y Idris Nagri

Top 10 Facebook Likes of Presidential Candidate Fa...

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...

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Gingrich SuperPAC and Paul Go Negative in South Carolina
Marketing

Gingrich SuperPAC and Paul Go Negative in South Carolina

12y Idris Nagri

Gingrich SuperPAC and Paul Go Negative in South Ca...

Mitt Romney, Paul, and Winning Our Future battle it out in web ads ahead of Saturday's primary. Read More...

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Ron Paul Super PAC Spent Over $2.5 Million Online
Marketing

Ron Paul Super PAC Spent Over $2.5 Million Online

12y Idris Nagri

Ron Paul Super PAC Spent Over $2.5 Million Online

Endorse Liberty spent 98 percent of its budget online so far. Read More...

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Political Data Firms Push Controversial IP Targeting
Marketing

Political Data Firms Push Controversial IP Targeting

12y Idris Nagri

Political Data Firms Push Controversial IP Targeti...

IP-based ad targeting for politics elicits privacy concerns. Read More...

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2012 Campaign Video: Newt Gingrich
Marketing

2012 Campaign Video: Newt Gingrich

12y Idris Nagri

2012 Campaign Video: Newt Gingrich

Produced videos from the Newt Gingrich 2012 campaign. Read More...

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