If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Amazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is ... read more
Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s ... read more
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should ... read more