Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data suggesting that Amazon's efforts to become a larger player in the digital advertising world are gaining steam.
Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mobile apps in terms of investment, engagement and conversion.
Global cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
Every year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pioneers, friction can still be found in its marketplace.
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays.
When Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used ... read more
The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. The highest abandonment rates were found ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.