The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report ... read more
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia Expo in Hong Kong.
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it ... read more
In a fast-paced society where consumers want things yesterday, there are several factors within the online checkout experience that can cause frustration ... read more
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.