The battle for retail (or why Amazon acquired Whole Foods)
Disruptive MarTech

The battle for retail (or why Amazon acquired Whole Foods)

7y Chris Camps

The battle for retail (or why Amazon acquired Whol...

Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...

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Rethinking retail: Why big brands need to act small
Ecommerce

Rethinking retail: Why big brands need to act small

7y Evan Magliocca

Rethinking retail: Why big brands need to act smal...

In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script ...

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How 4 retailers are bringing the online experience alive in-store
Disruptive MarTech

How 4 retailers are bringing the online experience alive in-store

7y Chris Camps

How 4 retailers are bringing the online experience...

At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience aliv...

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How "interactive realities" are enhancing the fashion shopping experience
AR & VR

How "interactive realities" are enhancing the fashion shopping experience

7y Isabelle Ohnemus

How "interactive realities" are enhancing the fash...

The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face o...

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Eight ways that brick-and-mortar retailers are succeeding with omnichannel
Ecommerce

Eight ways that brick-and-mortar retailers are succeeding with omnichannel

7y Al Roberts

Eight ways that brick-and-mortar retailers are suc...

Retailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...

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How the top 100 US e-retailers are using welcome emails (and what marketers can learn)
Ecommerce

How the top 100 US e-retailers are using welcome emails (and what marketers...

7y Chris Camps

How the top 100 US e-retailers are using welcome e...

Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...

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How six retailers are using chatbots to boost customer engagement (and why you should too)
Automation

How six retailers are using chatbots to boost customer engagement (and why ...

7y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

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How Desigual is adapting to its mobile first customers with A/B testing, web and email
Ecommerce

How Desigual is adapting to its mobile first customers with A/B testing, we...

7y Andy Favell

How Desigual is adapting to its mobile first custo...

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...

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Three ways retailers can future-proof the checkout process
Data insights

Three ways retailers can future-proof the checkout process

7y Chris Camps

Three ways retailers can future-proof the checkout...

Ecommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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5 tips for launching a successful localized email marketing strategy
Ecommerce

5 tips for launching a successful localized email marketing strategy

7y Amanda DiSilvestro

5 tips for launching a successful localized email ...

If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...

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The Retail Reckoning: How retailers can survive the digital revolution
Disruptive MarTech

The Retail Reckoning: How retailers can survive the digital revolution

7y Evan Magliocca

The Retail Reckoning: How retailers can survive th...

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...

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Target is the top retail digital marketer, so why is it struggling?
Ecommerce

Target is the top retail digital marketer, so why is it struggling?

7y Al Roberts

Target is the top retail digital marketer, so why ...

According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...

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Starbucks' brand suffers following politically-infused announcement
Acquisition

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Ads are now a billion-dollar business for Amazon
Display Advertising

Ads are now a billion-dollar business for Amazon

7y Al Roberts

Ads are now a billion-dollar business for Amazon

Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data sugge...

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Mobile app vs mobile web - what’s the right answer for retailers?
Actionable Analysis

Mobile app vs mobile web - what’s the right answer for retailers?

7y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Global cart abandonment rates on the rise
Ecommerce

Global cart abandonment rates on the rise

7y Graham Charlton

Global cart abandonment rates on the rise

Global cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...

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Google has become one of Google's most prolific advertisers
Data regulations

Google has become one of Google's most prolific advertisers

7y Al Roberts

Google has become one of Google's most prolific ad...

Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...

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eBay to launch authentication service for high-end merchandise
Ecommerce

eBay to launch authentication service for high-end merchandise

7y Al Roberts

eBay to launch authentication service for high-end...

Every year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pionee...

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Heavy discounts and post-Black Friday lull create challenges for retailers
Ecommerce

Heavy discounts and post-Black Friday lull create challenges for retailers

7y Al Roberts

Heavy discounts and post-Black Friday lull create ...

According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...

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Four supplemental marketing strategies for holiday ecommerce growth
Ecommerce

Four supplemental marketing strategies for holiday ecommerce growth

7y Evan Magliocca

Four supplemental marketing strategies for holiday...

The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays. Read More...

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Is Staples' Watson-powered Easy System the future of B2B sales?
Ecommerce

Is Staples' Watson-powered Easy System the future of B2B sales?

7y Al Roberts

Is Staples' Watson-powered Easy System the future ...

When Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...

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Infographic: average cart abandonment rates for Q3 2016
Ecommerce

Infographic: average cart abandonment rates for Q3 2016

7y Graham Charlton

Infographic: average cart abandonment rates for Q3...

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.  The highest abandonment rates were found in tra...

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Why are high-consideration customers becoming more decisive?
Ecommerce

Why are high-consideration customers becoming more decisive?

7y Rebecca Sentance

Why are high-consideration customers becoming more...

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...

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Amazon to build convenience stores for grocery business
Ecommerce

Amazon to build convenience stores for grocery business

7y Al Roberts

Amazon to build convenience stores for grocery bus...

Amazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is reportedly preparing to build ...

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Top trends marketers need to know for the holiday season
Ecommerce

Top trends marketers need to know for the holiday season

8y Tereza Litsa

Top trends marketers need to know for the holiday ...

Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...

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Amazon accused of hiding best deals from customers
Ecommerce

Amazon accused of hiding best deals from customers

8y Al Roberts

Amazon accused of hiding best deals from customers

Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...

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