Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleMedia firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Read More...
View articleOlympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Read More...
View articleCiti grabbed its most likes and most People Talking About This during the week ending August 2. Read More...
View articleEnforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleHashtag generated 400 tweets since Game 1. Read More...
View articleSchlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...
View articleNike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...
View articleApp could help NBC glean data about niche interests of its Facebook fans. Read More...
View articleMLB reveals social stats from in-game player interaction. Read More...
View articleDon Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...
View articleTeam also posted around 40 tweets during last night's game. Read More...
View articleTwelve awards will be handed out June 20. Read More...
View articleBeverages company to mine tweets to put on concerts. Read More...
View articleYouTube effort garners over 3 million views since the weekend. Read More...
View articleEaston leans on social marketing to target high school athletes. Read More...
View articleThe team recently started a Tumblr to highlight "Miami Style" baseball. Read More...
View articleThe NBA and NHL clubs are running contests using digital drawing app. Read More...
View articleIts agency of record, Mile 9, talks about targeting hardcore runners online. Read More...
View articleMiami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...
View articleData from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
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