Super Bowl XLVII Ads: Winners and Losers
Marketing

Super Bowl XLVII Ads: Winners and Losers

11y Lisa Lacy

Super Bowl XLVII Ads: Winners and Losers

Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...

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ClickZ's Live Super Bowl XLVII Coverage
Marketing

ClickZ's Live Super Bowl XLVII Coverage

11y Lisa Lacy

ClickZ's Live Super Bowl XLVII Coverage

Check here for data and analysis as commercials air throughout the game. Read More...

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ClickZ's Super Bowl XLVII Preview
Marketing

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Super Bowl Ads 2012: Winners and Losers
Marketing

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

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In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Marketing

In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz

12y Mary Lisbeth D'Amico

In-Image Ads Help Pattinson Flick Get Pre-Launch B...

Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Read More...

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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Marketing

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

12y Rosalie Marshall

Roger Black Endorses Twitter Use for Olympics Athl...

Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Read More...

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Brands Reflect and Score Olympics Facebook Apps
Marketing

Brands Reflect and Score Olympics Facebook Apps

12y Matt Kapko

Brands Reflect and Score Olympics Facebook Apps

Citi grabbed its most likes and most People Talking About This during the week ending August 2. Read More...

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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Marketing

Sports Marketers Hope for Olympic Committee Reversal on Social Media

12y Matt Kapko

Sports Marketers Hope for Olympic Committee Revers...

Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...

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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Marketing

Turkish Airlines Asks Olympics Goers to Fly QR Flags

12y Daniel Mickens

Turkish Airlines Asks Olympics Goers to Fly QR Fla...

The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...

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Olympics Searches Up 10X in First Week of London Games
Marketing

Olympics Searches Up 10X in First Week of London Games

12y Dan Worth

Olympics Searches Up 10X in First Week of London G...

Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

12y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Agency Spotlight

Q&A: Jordan Schlachter Connects Brands to Sports Passion

12y Daniel Mickens

Q&A: Jordan Schlachter Connects Brands to Sports P...

Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...

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Nike Plans Real-Time Olympics Ads on Twitter
Marketing

Nike Plans Real-Time Olympics Ads on Twitter

12y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

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NBC Sports Brings Olympics Coverage to Facebook
Marketing

NBC Sports Brings Olympics Coverage to Facebook

12y Matt Kapko

NBC Sports Brings Olympics Coverage to Facebook

App could help NBC glean data about niche interests of its Facebook fans. Read More...

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MLB Players Scored Twitter Followers During All-Star Game
Marketing

MLB Players Scored Twitter Followers During All-Star Game

12y Daniel Mickens

MLB Players Scored Twitter Followers During All-St...

MLB reveals social stats from in-game player interaction. Read More...

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Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Marketing

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

12y Daniel Mickens

Tequila Brand Spikes MLB All-Star Game Promo on Tw...

Don Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...

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LA Kings Celebrate Stanley Cup Win With Instagram
Marketing

LA Kings Celebrate Stanley Cup Win With Instagram

12y Daniel Mickens

LA Kings Celebrate Stanley Cup Win With Instagram

Team also posted around 40 tweets during last night's game. Read More...

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NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

12y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

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Pepsi Builds Music Series Around Twitter Data
Marketing

Pepsi Builds Music Series Around Twitter Data

12y Christopher Heine

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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Pepsi Max's Video With NBA Star Quickly Explodes
Marketing

Pepsi Max's Video With NBA Star Quickly Explodes

12y Christopher Heine

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

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Facebook Memes Embraced by 90-Year-Old Sports Brand
Marketing

Facebook Memes Embraced by 90-Year-Old Sports Brand

12y Lisa Lacy

Facebook Memes Embraced by 90-Year-Old Sports Bran...

Easton leans on social marketing to target high school athletes. Read More...

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Miami Marlins Add Latin Flavor to Social Presence
Marketing

Miami Marlins Add Latin Flavor to Social Presence

12y Kate Kaye

Miami Marlins Add Latin Flavor to Social Presence

The team recently started a Tumblr to highlight "Miami Style" baseball. Read More...

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Timberwolves and Devils Draw Attention to Doodle.ly
Marketing

Timberwolves and Devils Draw Attention to Doodle.ly

12y Lisa Lacy

Timberwolves and Devils Draw Attention to Doodle.l...

The NBA and NHL clubs are running contests using digital drawing app. Read More...

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K-Swiss Doubles Down on Digital
Display Advertising

K-Swiss Doubles Down on Digital

12y Christopher Heine

K-Swiss Doubles Down on Digital

Its agency of record, Mile 9, talks about targeting hardcore runners online. Read More...

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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

12y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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Women Buy Into Sports Via Social
Audience

Women Buy Into Sports Via Social

12y Christopher Heine

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...

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Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

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