From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

12y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

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'Covert Affairs' Star Shares Tips for Social TV
Marketing

'Covert Affairs' Star Shares Tips for Social TV

12y Anna Maria Virzi

'Covert Affairs' Star Shares Tips for Social TV

Christopher Gorham says some people should avoid social networks. [Video] Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

12y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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Gannett Touts Digital Growth Plans, Partners With MLB
Marketing

Gannett Touts Digital Growth Plans, Partners With MLB

12y Kate Kaye

Gannett Touts Digital Growth Plans, Partners With ...

Major League Baseball Advanced Media will team up with Gannett on digital content products. Read More...

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Adidas Throws Twitter Bomb for 'RG3'
Marketing

Adidas Throws Twitter Bomb for 'RG3'

12y Christopher Heine

Adidas Throws Twitter Bomb for 'RG3'

Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Read More...

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Dog Days of Winter for NJ Devils Social Media Program
Marketing

Dog Days of Winter for NJ Devils Social Media Program

12y Kate Kaye

Dog Days of Winter for NJ Devils Social Media Prog...

NHL team's successful social media program has become its leading sponsorships money maker. Read More...

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Insurer Targets NCAA Fans on National Signing Day
Financial Services

Insurer Targets NCAA Fans on National Signing Day

12y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

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What NBC.com's Super Bowl Ad Packages Cost
Marketing

What NBC.com's Super Bowl Ad Packages Cost

12y Christopher Heine

What NBC.com's Super Bowl Ad Packages Cost

Brands receptive to live stream promotional opportunities, NBC says. Read More...

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Facebook Ads Help NY Knicks Pack Watch Parties
Marketing

Facebook Ads Help NY Knicks Pack Watch Parties

12y Christopher Heine

Facebook Ads Help NY Knicks Pack Watch Parties

Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Read More...

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Travel Trade Group Jumps on Obama's Tourism Train
Marketing

Travel Trade Group Jumps on Obama's Tourism Train

12y Kate Kaye

Travel Trade Group Jumps on Obama's Tourism Train

In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Read More...

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Meredith Buys AllRecipes, Web's Biggest Food Site
Display Advertising

Meredith Buys AllRecipes, Web's Biggest Food Site

12y Kate Kaye

Meredith Buys AllRecipes, Web's Biggest Food Site

Meredith buys AllRecipes to bolster audience reach. Read More...

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Indy Welcomes Super Bowl Visitors With Social Media
Marketing

Indy Welcomes Super Bowl Visitors With Social Media

12y Christopher Heine

Indy Welcomes Super Bowl Visitors With Social Medi...

Host city will use team of 50 message makers. Read More...

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GetGlue Raises $12M
Marketing

GetGlue Raises $12M

12y Lisa Lacy

GetGlue Raises $12M

Social TV startup has also updated its iPhone app and website. Read More...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

12y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

12y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Marketing

Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen

12y Lisa Lacy

Social TV Startup Miso Adds Mobile 'SideShows' for...

Interactive content experiences play on users' iPhones while they watch TV. Read More...

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Bud Sponsors 'Pandora Presents' Online Extras
Marketing

Bud Sponsors 'Pandora Presents' Online Extras

12y Lisa Lacy

Bud Sponsors 'Pandora Presents' Online Extras

Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR. Read More...

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Syfy's Year of Social
Marketing

Syfy's Year of Social

12y Lisa Lacy

Syfy's Year of Social

How the network formerly known as the Sci Fi Channel used Facebook and Twitter to drive engagement in 2011. Read More...

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Pandora and Pepsi Make a Mixtape for the Grammys
Marketing

Pandora and Pepsi Make a Mixtape for the Grammys

12y Lisa Lacy

Pandora and Pepsi Make a Mixtape for the Grammys

A bid to reach a broad swath of music fans leading up to the February awards show. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K
Marketing

Groupon's Big Deal: Worldwide Trip for $10K and $20K

12y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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Google Puts Out Welcome Mat for Co-Op Advertisers
Marketing

Google Puts Out Welcome Mat for Co-Op Advertisers

12y Douglas Quenqua

Google Puts Out Welcome Mat for Co-Op Advertisers

A bid to capture more tourism dollars by supporting multi-party ad buying. Read More...

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Virgin America's Google Offer Caps a Very Digital 2011
Marketing

Virgin America's Google Offer Caps a Very Digital 2011

12y Christopher Heine

Virgin America's Google Offer Caps a Very Digital ...

Flight vouchers sold out within hours today. Read More...

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Inside Virgin America's $60K Cyber Monday Stunt
Marketing

Inside Virgin America's $60K Cyber Monday Stunt

12y Christopher Heine

Inside Virgin America's $60K Cyber Monday Stunt

Airline runs Gilt City deal designed to cut through online clutter. Read More...

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LivingSocial Challenges Digital Travel Establishment
Marketing

LivingSocial Challenges Digital Travel Establishment

12y Christopher Heine

LivingSocial Challenges Digital Travel Establishme...

Launches hospitality program in the company of the industry's who's who. Read More...

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Louisville Slugger Lifts Facebook Chatter by 834%
Marketing

Louisville Slugger Lifts Facebook Chatter by 834%

12y Christopher Heine

Louisville Slugger Lifts Facebook Chatter by 834%

Offline event bolsters "people talking about this" metric for the baseball brand. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

12y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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Growth in Games for Turner Broadcasting and Cartoon Network
Asia

Growth in Games for Turner Broadcasting and Cartoon Network

13y Adaline Lau

Growth in Games for Turner Broadcasting and Cartoo...

Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Read More...

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