Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
Sports & Entertainment
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
Hashtag generated 400 tweets since Game 1.
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
App could help NBC glean data about niche interests of its Facebook fans.
MLB reveals social stats from in-game player interaction.
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
Team also posted around 40 tweets during last night's game.