Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
Sports & Entertainment
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.'
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
Hashtag generated 400 tweets since Game 1.
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.