Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
Sports & Entertainment
BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
Check here for data and analysis as commercials air throughout the game.
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.'
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.