USA Network Tries to Spark a Meme for 'Psych' Premier
Marketing

USA Network Tries to Spark a Meme for 'Psych' Premier

13y Lisa Lacy

USA Network Tries to Spark a Meme for 'Psych' Prem...

Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics. Read More...

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TV Networks Promote Fall Slate With Online Games
Marketing

TV Networks Promote Fall Slate With Online Games

13y Lisa Lacy

TV Networks Promote Fall Slate With Online Games

Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...

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Virgin America's Loopt Campaign Is Big on Prizes
Marketing

Virgin America's Loopt Campaign Is Big on Prizes

13y Christopher Heine

Virgin America's Loopt Campaign Is Big on Prizes

Every check-in at SFO terminal will garner a free gift for three months. Read More...

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Kidz Bop Launches Social Brand Pages With HarperCollins
Marketing

Kidz Bop Launches Social Brand Pages With HarperCollins

13y Kate Kaye

Kidz Bop Launches Social Brand Pages With HarperCo...

Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Read More...

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Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

13y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

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GetGlue Creates Self-Serve Marketing Dashboard
Marketing

GetGlue Creates Self-Serve Marketing Dashboard

13y Lisa Lacy

GetGlue Creates Self-Serve Marketing Dashboard

Move comes after a summer of growth for social TV platform. Read More...

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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

13y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

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Seamless Web Rebrands, Shifts to Mobile
Marketing

Seamless Web Rebrands, Shifts to Mobile

13y Christopher Heine

Seamless Web Rebrands, Shifts to Mobile

Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Read More...

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Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Marketing

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fue...

13y Nina Boys

Agency Wins: SapientNitro Adds Activision Duties, ...

Assignment includes "Call of Duty" and "Skylanders" franchises. Read More...

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Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Marketing

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

13y Susan Kuchinskas

Mobile Ads for 'Last Lions' Film Deliver Roaring R...

National Geographic uses smartphones to connect with "generation extinction." Read More...

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Shazam Connects TV and Mobile for Brands
Marketing

Shazam Connects TV and Mobile for Brands

13y Jack Marshall

Shazam Connects TV and Mobile for Brands

Firm sees interest from advertisers with interactive TV offering. Read More...

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New High Water Mark for Social TV Check-Ins
Marketing

New High Water Mark for Social TV Check-Ins

13y Lisa Lacy

New High Water Mark for Social TV Check-Ins

Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Read More...

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Digital Momentum for NJ Devils on Draft Day and Beyond
Marketing

Digital Momentum for NJ Devils on Draft Day and Beyond

13y Kate Kaye

Digital Momentum for NJ Devils on Draft Day and Be...

Hockey club's latest social media gamble: virtual team stock investing. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

13y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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Nike Turns to Facebook for Action Sports Push
Marketing

Nike Turns to Facebook for Action Sports Push

13y Jack Marshall

Nike Turns to Facebook for Action Sports Push

Aims to reach extreme sports fans on social platforms. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

13y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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Swashbuckling Runs Amok in 'Pirates' Effort
Marketing

Swashbuckling Runs Amok in 'Pirates' Effort

13y Lisa Lacy

Swashbuckling Runs Amok in 'Pirates' Effort

A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Read More...

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Bud Promotes Global Social Interaction With Online Reality Show
Marketing

Bud Promotes Global Social Interaction With Online Reality Show

13y Jack Marshall

Bud Promotes Global Social Interaction With Online...

Beer brand gives fans a chance to live "The Big Time." Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

13y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

13y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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Green Bay Star Gives Twitter Advice to NFL Draftees
Marketing

Green Bay Star Gives Twitter Advice to NFL Draftees

13y Christopher Heine

Green Bay Star Gives Twitter Advice to NFL Draftee...

Packers running back Ryan Grant talks social media marketing with ClickZ. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

13y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Marketing

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

13y Kate Kaye

Arizona Diamondbacks Outfielder Justin Upton Talks...

ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Read More...

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Wrigley Brand Uses Twitter to Push Coachella Live-Stream
Data insights

Wrigley Brand Uses Twitter to Push Coachella Live-Stream

13y Christopher Heine

Wrigley Brand Uses Twitter to Push Coachella Live-...

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Read More...

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GetGlue Adds Sporting Event Check-Ins
Marketing

GetGlue Adds Sporting Event Check-Ins

13y Lisa Lacy

GetGlue Adds Sporting Event Check-Ins

Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Read More...

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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Marketing

SXSWi Video: Southwest Contest Gets Attendees Sprinting

13y Christopher Heine

SXSWi Video: Southwest Contest Gets Attendees Spri...

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...

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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Data insights

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

13y Kate Kaye

MySpace Still a Player? Woos Gen-Y at SXSW Music F...

New ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...

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