A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers. Read More...
View articleDeal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...
View article"Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Read More...
View articleAfter ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...
View articleUsers can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com. Read More...
View articleCable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Read More...
View articleFilm festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...
View articleRound, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...
View articleBoth platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...
View articleInteractive game helps fans decode rapper's life and lyrics. Read More...
View articleMerchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue. Read More...
View articleHeart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleMSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...
View articleAirline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...
View articleNetwork decides to heavy up with Yahoo during all-important premier week. Read More...
View articleNew execs will pursue relationships with studios, broadcasters and cable networks. Read More...
View articlePop band enlists so-called YouTube celebrities to spread the word for its new album. Weezer has been innovative in using the video site for the last y...
View articleDigital account previously belonged to Agency.com. Read More...
View articleFans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and T...
View articlePing will live within iTunes and allow users to "follow" artists and each other. Read More...
View articleComiXology recently ran its first ad on its iPhone/iPad application. Read More...
View articleThe hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Read More...
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