Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More
Marketing

Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More

13y Kate Kaye

Tony Bourdain Live Tweeting Success Spurs Travel C...

A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers. Read More...

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NBC Runs Video Ads on LivingSocial
Marketing

NBC Runs Video Ads on LivingSocial

13y Christopher Heine

NBC Runs Video Ads on LivingSocial

Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...

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Warner Bros. Turns to Facebook For Movie Rentals
Marketing

Warner Bros. Turns to Facebook For Movie Rentals

13y Christopher Heine

Warner Bros. Turns to Facebook For Movie Rentals

"Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Read More...

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Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content
Marketing

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

13y Kate Kaye

Kids' Browser KidZui Tells Parents When Kids Like ...

After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...

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Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Marketing

Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue

13y Lisa Lacy

Oscars Check-In: Mercedes-Benz, Academy Awards Tap...

Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com. Read More...

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Discovery Corrals 25M on Facebook Without 'Like-Gating'
Marketing

Discovery Corrals 25M on Facebook Without 'Like-Gating'

13y Christopher Heine

Discovery Corrals 25M on Facebook Without 'Like-Ga...

Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Read More...

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Sundance Festival Tests Gowalla, Offers Free Flights
Marketing

Sundance Festival Tests Gowalla, Offers Free Flights

13y Christopher Heine

Sundance Festival Tests Gowalla, Offers Free Fligh...

Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...

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Social Entertainment Firm GetGlue Secures $6 Million
Marketing

Social Entertainment Firm GetGlue Secures $6 Million

13y Lisa Lacy

Social Entertainment Firm GetGlue Secures $6 Milli...

Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...

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MySpace Extends Entertainment Makeover with Mobile Site, App
Marketing

MySpace Extends Entertainment Makeover with Mobile Site, App

13y Douglas Quenqua

MySpace Extends Entertainment Makeover with Mobile...

Both platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...

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Bing Does Tie-In With Jay-Z Book 'Decoded'
Marketing

Bing Does Tie-In With Jay-Z Book 'Decoded'

13y Lisa Lacy

Bing Does Tie-In With Jay-Z Book 'Decoded'

Interactive game helps fans decode rapper's life and lyrics. Read More...

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HBO Grants Store Discounts to 'True Blood' Fans on GetGlue
Marketing

HBO Grants Store Discounts to 'True Blood' Fans on GetGlue

14y Lisa Lacy

HBO Grants Store Discounts to 'True Blood' Fans on...

Merchandise tie-in is the first promotional discount to be offered by social entertainment company GetGlue. Read More...

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Classic Rockers Heart Get Crafty, Build Social Buzz for New Album
Marketing

Classic Rockers Heart Get Crafty, Build Social Buzz for New Album

14y Kate Kaye

Classic Rockers Heart Get Crafty, Build Social Buz...

Heart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...

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August Growth Crowns Facebook Number Two Video Site in U.S.
Data insights

August Growth Crowns Facebook Number Two Video Site in U.S.

14y Jack Marshall

August Growth Crowns Facebook Number Two Video Sit...

Facebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...

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'Social Entertainment' Platform GetGlue Signs Slew of TV Networks
Marketing

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

14y Lisa Lacy

'Social Entertainment' Platform GetGlue Signs Slew...

MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...

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Lufthansa Puts Foursquare In Lederhosen
Marketing

Lufthansa Puts Foursquare In Lederhosen

14y Christopher Heine

Lufthansa Puts Foursquare In Lederhosen

Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...

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CBS Pulls Digital Spend From AOL and MSN
Marketing

CBS Pulls Digital Spend From AOL and MSN

14y Susan Kuchinskas

CBS Pulls Digital Spend From AOL and MSN

Network decides to heavy up with Yahoo during all-important premier week. Read More...

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YouTube Chases Premium Content With New Hires
Marketing

YouTube Chases Premium Content With New Hires

14y Jack Marshall

YouTube Chases Premium Content With New Hires

New execs will pursue relationships with studios, broadcasters and cable networks. Read More...

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Weezer Reverses YouTube Strategy, Hopes Sales Beat 'Pork And Beans'
Marketing

Weezer Reverses YouTube Strategy, Hopes Sales Beat 'Pork And Beans'

14y Christopher Heine

Weezer Reverses YouTube Strategy, Hopes Sales Beat...

Pop band enlists so-called YouTube celebrities to spread the word for its new album. Weezer has been innovative in using the video site for the last y...

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Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Marketing

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

14y Douglas Quenqua

Optimedia U.S. Wins Digital Duties for Longtime Cl...

Digital account previously belonged to Agency.com. Read More...

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Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons
Marketing

Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons

14y Lisa Lacy

Dexter Creates Elaborate ARG to Keep Viewer Intere...

Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and T...

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Apple Launches Ping, Social Network for Music
Marketing

Apple Launches Ping, Social Network for Music

14y Zachary Rodgers

Apple Launches Ping, Social Network for Music

Ping will live within iTunes and allow users to "follow" artists and each other. Read More...

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

14y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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Hotels Look for the Key to Social Media
Marketing

Hotels Look for the Key to Social Media

14y Susan Kuchinskas

Hotels Look for the Key to Social Media

The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Read More...

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