Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.
The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you.
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age.
Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relationships.
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.