LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place.
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a report from PwC has found.
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit.