The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success.
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
One of the largest automakers on the planet, Ford plans to stay relevant in the digital age by transitioning from a product brand to a product and services brand.
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the ... read more
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.