Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Multichannel customer service is a must in 2016. Who's doing it best?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
How can using a "fast start" model refine the execution of your marketing strategy?
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the opportunity to do some visible multichannel marketing. The question is, do the pros outweigh the cons?