China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan ... read more
How can marketers use the concept of the future self to create and launch a successful digital campaign?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?
Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements?
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.