Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

3y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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How marketers can manage risk and save projects during the pandemic and beyond
Digital Marketing

How marketers can manage risk and save projects during the pandemic and bey...

3y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

3y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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Data and Creative are the keys to success this holiday season
Digital Marketing

Data and Creative are the keys to success this holiday season

3y Ken Harlan

Data and Creative are the keys to success this hol...

MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing effo...

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COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

3y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

3y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

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Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

3y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Rethink experience curation not personalization
Content

Rethink experience curation not personalization

3y Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Protectionist behavior & isolationism in affiliate marketing harm the modern marketer
Digital Marketing

Protectionist behavior & isolationism in affiliate marketing harm the moder...

3y Matt Gilbert

Protectionist behavior & isolationism in affiliate...

Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within t...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

3y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

3y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how
Data

Marketing can legitimately be the standard bearer for digital ethics - here...

3y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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4 valuable lessons 2020 has taught us about ‘futureproofing’
Digital Marketing

4 valuable lessons 2020 has taught us about ‘futureproofing’

3y Justin Gray

4 valuable lessons 2020 has taught us about ‘futur...

Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read More...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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Get human in your marketing now to reach B2B buyers in 2021
B2B

Get human in your marketing now to reach B2B buyers in 2021

3y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

3y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

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Why retention marketers are focusing on offline customer engagement
Digital Marketing

Why retention marketers are focusing on offline customer engagement

3y Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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Wake up call for content marketers, COVID-19 is still here
Content

Wake up call for content marketers, COVID-19 is still here

3y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

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Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

3y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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Five key user acquisition strategies
Digital Marketing

Five key user acquisition strategies

3y Lomit Patel

Five key user acquisition strategies

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup grow...

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The dark side of marketing technology (martech)
Digital Marketing

The dark side of marketing technology (martech)

3y Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

3y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Driving revenue and loyalty through precision commerce
Digital Marketing

Driving revenue and loyalty through precision commerce

3y Collin Cohen

Driving revenue and loyalty through precision comm...

Registria’s Collin Cohen shares why precision commerce is the next generation of commerce and how brands need to focus on product owners to achieve su...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

3y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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4 simple steps to consistently improve customer experiences on websites
Customer experience

4 simple steps to consistently improve customer experiences on websites

3y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Digital resilience: 3 essential attributes marketing teams need to succeed
Digital Marketing

Digital resilience: 3 essential attributes marketing teams need to succeed

3y Heidi Melin

Digital resilience: 3 essential attributes marketi...

Heidi Melin, CMO of Workfront, shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world. Read More...

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