This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand.
If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts ... read more
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slogans.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day ... read more
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
‘Content is king’, the old saying goes. But is it time to start thinking more about context?