How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

3y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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Brands need to use the pandemic to clean up their data
Data

Brands need to use the pandemic to clean up their data

3y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

3y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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5 simple steps to choosing the right software, every time
Digital Marketing

5 simple steps to choosing the right software, every time

3y Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

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Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

3y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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Personalizing CX: From initial lead to customer success
Automation

Personalizing CX: From initial lead to customer success

3y Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising

For publishers, the pandemic closed an advertising door and opened a window

3y Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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Why marketers are giving second-party data a second look
Analytics

Why marketers are giving second-party data a second look

3y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Four ways to boost digital marketing effectiveness for retailers
Digital Marketing

Four ways to boost digital marketing effectiveness for retailers

3y Sylvie Tongco

Four ways to boost digital marketing effectiveness...

Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to w...

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The content crisis: What it is and how to solve it
Content

The content crisis: What it is and how to solve it

3y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

3y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

3y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

3y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How CMOs can drive growth through digital innovation
Digital Marketing

How CMOs can drive growth through digital innovation

3y DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Gaining customer trust in the cookieless era
Data insights

Gaining customer trust in the cookieless era

3y Ken Nelson & Naresh Persau...

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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The key to growth marketing during uncertain times
Digital Marketing

The key to growth marketing during uncertain times

3y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Optimizing the creative for long-term growth
Digital Advertising

Optimizing the creative for long-term growth

3y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The holiday season is already here: 3 considerations to inspire consumer engagement
Digital Marketing

The holiday season is already here: 3 considerations to inspire consumer en...

3y Michelle Engle

The holiday season is already here: 3 consideratio...

Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...

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Understand consumers: The link between neuroscience and marketing strategy
Analytics

Understand consumers: The link between neuroscience and marketing strategy

3y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Customers are trying new retailers. Use their feedback to win the sale
Digital Marketing

Customers are trying new retailers. Use their feedback to win the sale

3y Lisa Pearson

Customers are trying new retailers. Use their feed...

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...

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Retailers, expand your identity strategy to include marketing
Data insights

Retailers, expand your identity strategy to include marketing

3y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Why omnichannel marketing is the best strategy for short-term ad budgets
Digital Marketing

Why omnichannel marketing is the best strategy for short-term ad budgets

3y Brian Bell

Why omnichannel marketing is the best strategy for...

Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...

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Affiliate never should have been a marketing channel
Digital Marketing

Affiliate never should have been a marketing channel

3y Matt Moore

Affiliate never should have been a marketing chann...

Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...

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Three predictions about the future of virtual & hybrid events
Digital Marketing

Three predictions about the future of virtual & hybrid events

3y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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The agile marketer: Building agility with technology and talent
Digital Marketing

The agile marketer: Building agility with technology and talent

3y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Five habits of high-performing marketing teams
Digital Marketing

Five habits of high-performing marketing teams

3y Heidi Melin

Five habits of high-performing marketing teams

Putting these top skills into practice is a pathway for success in an unpredictable world. Read More...

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Compassion in trying times
Digital Marketing

Compassion in trying times

4y Chad Crook

Compassion in trying times

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...

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