Five key user acquisition strategies
Digital Marketing

Five key user acquisition strategies

3y Lomit Patel

Five key user acquisition strategies

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup grow...

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The dark side of marketing technology (martech)
Digital Marketing

The dark side of marketing technology (martech)

3y Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

3y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Driving revenue and loyalty through precision commerce
Digital Marketing

Driving revenue and loyalty through precision commerce

3y Collin Cohen

Driving revenue and loyalty through precision comm...

Registria’s Collin Cohen shares why precision commerce is the next generation of commerce and how brands need to focus on product owners to achieve su...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

3y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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4 simple steps to consistently improve customer experiences on websites
Customer experience

4 simple steps to consistently improve customer experiences on websites

3y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Digital resilience: 3 essential attributes marketing teams need to succeed
Digital Marketing

Digital resilience: 3 essential attributes marketing teams need to succeed

3y Heidi Melin

Digital resilience: 3 essential attributes marketi...

Heidi Melin, CMO of Workfront, shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world. Read More...

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How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

3y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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Brands need to use the pandemic to clean up their data
Data

Brands need to use the pandemic to clean up their data

3y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

3y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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5 simple steps to choosing the right software, every time
Digital Marketing

5 simple steps to choosing the right software, every time

3y Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

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Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

3y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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Personalizing CX: From initial lead to customer success
Automation

Personalizing CX: From initial lead to customer success

3y Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising

For publishers, the pandemic closed an advertising door and opened a window

3y Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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Why marketers are giving second-party data a second look
Analytics

Why marketers are giving second-party data a second look

3y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Four ways to boost digital marketing effectiveness for retailers
Digital Marketing

Four ways to boost digital marketing effectiveness for retailers

4y Sylvie Tongco

Four ways to boost digital marketing effectiveness...

Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to w...

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The content crisis: What it is and how to solve it
Content

The content crisis: What it is and how to solve it

4y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

4y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

4y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

4y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How CMOs can drive growth through digital innovation
Digital Marketing

How CMOs can drive growth through digital innovation

4y DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Gaining customer trust in the cookieless era
Data insights

Gaining customer trust in the cookieless era

4y Ken Nelson & Naresh Persaud

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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The key to growth marketing during uncertain times
Digital Marketing

The key to growth marketing during uncertain times

4y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Optimizing the creative for long-term growth
Digital Advertising

Optimizing the creative for long-term growth

4y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The holiday season is already here: 3 considerations to inspire consumer engagement
Digital Marketing

The holiday season is already here: 3 considerations to inspire consumer en...

4y Michelle Engle

The holiday season is already here: 3 consideratio...

Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...

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Understand consumers: The link between neuroscience and marketing strategy
Analytics

Understand consumers: The link between neuroscience and marketing strategy

4y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Customers are trying new retailers. Use their feedback to win the sale
Digital Marketing

Customers are trying new retailers. Use their feedback to win the sale

4y Lisa Pearson

Customers are trying new retailers. Use their feed...

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...

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