Retailers, expand your identity strategy to include marketing
Data insights

Retailers, expand your identity strategy to include marketing

4y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Why omnichannel marketing is the best strategy for short-term ad budgets
Digital Marketing

Why omnichannel marketing is the best strategy for short-term ad budgets

4y Brian Bell

Why omnichannel marketing is the best strategy for...

Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...

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Affiliate never should have been a marketing channel
Digital Marketing

Affiliate never should have been a marketing channel

4y Matt Moore

Affiliate never should have been a marketing chann...

Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...

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Three predictions about the future of virtual & hybrid events
Digital Marketing

Three predictions about the future of virtual & hybrid events

4y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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The agile marketer: Building agility with technology and talent
Digital Marketing

The agile marketer: Building agility with technology and talent

4y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Five habits of high-performing marketing teams
Digital Marketing

Five habits of high-performing marketing teams

4y Heidi Melin

Five habits of high-performing marketing teams

Putting these top skills into practice is a pathway for success in an unpredictable world. Read More...

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Compassion in trying times
Digital Marketing

Compassion in trying times

4y Chad Crook

Compassion in trying times

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech
Analytics

The cost of complexity: ClickZ's advisory board discuss the latest trends i...

4y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The importance of customer engagement in a digital-first environment
Digital Marketing

The importance of customer engagement in a digital-first environment

4y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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Choosing subscription software that’s right for your business
Digital Marketing

Choosing subscription software that’s right for your business

4y Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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To thrive without cookies, brands must adopt more nuanced blocking techniques
Data insights

To thrive without cookies, brands must adopt more nuanced blocking techniqu...

4y Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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Tips to reinvigorate your social marketing strategy for impact & authenticity
Digital Marketing

Tips to reinvigorate your social marketing strategy for impact & authentici...

4y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

4y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

4y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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Why podcasting should be your content engine
Content

Why podcasting should be your content engine

4y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

4y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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How COVID is helping marketers prioritize consumer privacy
Data insights

How COVID is helping marketers prioritize consumer privacy

4y Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

4y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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What to consider when marketing to multicultural audiences
Digital Marketing

What to consider when marketing to multicultural audiences

4y Paula Skier

What to consider when marketing to multicultural a...

With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...

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How to influence C-level decision makers in B2B marketing?
Digital Leaders

How to influence C-level decision makers in B2B marketing?

4y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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The 12Ps of marketing technology (martech)
Digital Marketing

The 12Ps of marketing technology (martech)

4y Colleen Scollans

The 12Ps of marketing technology (martech)

Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...

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Benefits of agility and four keys to creating an agile team
Digital Marketing

Benefits of agility and four keys to creating an agile team

4y Justin Gray

Benefits of agility and four keys to creating an a...

Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read More...

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How to conduct a digital marketing audit: Advice from industry experts
Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks ar...

4y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Authenticity is key: How has consumer sentiment changed in 2020?
Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

4y Rives Martin

Authenticity is key: How has consumer sentiment ch...

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...

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The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
Content

The storytelling life cycle: 4 strategies for success (and one surefire way...

4y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

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How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

4y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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