The cost of complexity: ClickZ's advisory board discuss the latest trends in martech
Analytics

The cost of complexity: ClickZ's advisory board discuss the latest trends i...

4y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The importance of customer engagement in a digital-first environment
Digital Marketing

The importance of customer engagement in a digital-first environment

4y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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Choosing subscription software that’s right for your business
Digital Marketing

Choosing subscription software that’s right for your business

4y Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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To thrive without cookies, brands must adopt more nuanced blocking techniques
Data insights

To thrive without cookies, brands must adopt more nuanced blocking techniqu...

4y Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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Tips to reinvigorate your social marketing strategy for impact & authenticity
Digital Marketing

Tips to reinvigorate your social marketing strategy for impact & authentici...

4y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

4y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

4y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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Why podcasting should be your content engine
Content

Why podcasting should be your content engine

4y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

4y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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How COVID is helping marketers prioritize consumer privacy
Data insights

How COVID is helping marketers prioritize consumer privacy

4y Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

4y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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What to consider when marketing to multicultural audiences
Digital Marketing

What to consider when marketing to multicultural audiences

4y Paula Skier

What to consider when marketing to multicultural a...

With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...

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How to influence C-level decision makers in B2B marketing?
Digital Leaders

How to influence C-level decision makers in B2B marketing?

4y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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The 12Ps of marketing technology (martech)
Digital Marketing

The 12Ps of marketing technology (martech)

4y Colleen Scollans

The 12Ps of marketing technology (martech)

Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...

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Benefits of agility and four keys to creating an agile team
Digital Marketing

Benefits of agility and four keys to creating an agile team

4y Justin Gray

Benefits of agility and four keys to creating an a...

Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read More...

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How to conduct a digital marketing audit: Advice from industry experts
Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks ar...

4y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Authenticity is key: How has consumer sentiment changed in 2020?
Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

4y Rives Martin

Authenticity is key: How has consumer sentiment ch...

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...

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The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
Content

The storytelling life cycle: 4 strategies for success (and one surefire way...

4y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

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How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

4y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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Four steps to ABM fueled targeting for B2B marketers
Data insights

Four steps to ABM fueled targeting for B2B marketers

4y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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New study shows digital engagement is key to post-pandemic ecommerce customer retention
Digital Marketing

New study shows digital engagement is key to post-pandemic ecommerce custom...

4y Myles Kleeger

New study shows digital engagement is key to post-...

Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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Embracing digital excellence to create customer-driven experiences that exceed expectations
Data insights

Embracing digital excellence to create customer-driven experiences that exc...

4y John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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You want to sell by subscription, but are you ready?
Digital Marketing

You want to sell by subscription, but are you ready?

4y Sean Joyce

You want to sell by subscription, but are you read...

Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...

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Get human in your marketing now to reach B2B buyers in 2021
Digital Marketing

Get human in your marketing now to reach B2B buyers in 2021

4y Megan Thudium

Get human in your marketing now to reach B2B buyer...

In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...

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Engagement: The new metric for marketers
Digital Marketing

Engagement: The new metric for marketers

4y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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