Four steps to ABM fueled targeting for B2B marketers
Data insights

Four steps to ABM fueled targeting for B2B marketers

4y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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New study shows digital engagement is key to post-pandemic ecommerce customer retention
Digital Marketing

New study shows digital engagement is key to post-pandemic ecommerce custom...

4y Myles Kleeger

New study shows digital engagement is key to post-...

Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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Embracing digital excellence to create customer-driven experiences that exceed expectations
Data insights

Embracing digital excellence to create customer-driven experiences that exc...

4y John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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You want to sell by subscription, but are you ready?
Digital Marketing

You want to sell by subscription, but are you ready?

4y Sean Joyce

You want to sell by subscription, but are you read...

Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...

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Get human in your marketing now to reach B2B buyers in 2021
Digital Marketing

Get human in your marketing now to reach B2B buyers in 2021

4y Megan Thudium

Get human in your marketing now to reach B2B buyer...

In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...

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Engagement: The new metric for marketers
Digital Marketing

Engagement: The new metric for marketers

4y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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Why digital transformation should be your new demand gen strategy
Digital Marketing

Why digital transformation should be your new demand gen strategy

4y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Hydra, bots & click-farms: What marketers need to know
Digital Advertising

Hydra, bots & click-farms: What marketers need to know

4y David Finkelstein

Hydra, bots & click-farms: What marketers need to ...

David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...

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Adapting to the new normal: Video content strategy after COVID-19
Digital Marketing

Adapting to the new normal: Video content strategy after COVID-19

4y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Virtual events are here to stay: How marketing automation keeps you a step ahead
Automation

Virtual events are here to stay: How marketing automation keeps you a step ...

4y David Greenberg

Virtual events are here to stay: How marketing aut...

Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...

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Five ways data is transforming the brand-agency relationship
Acquisition

Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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What does lead generation look like in 2020?
Chatbots

What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Practical tips to transition your ecommerce business in the second half of 2020
Digital Marketing

Practical tips to transition your ecommerce business in the second half of ...

4y Jennifer Warren

Practical tips to transition your ecommerce busine...

From flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...

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What makes a successful modern CMO?
Digital Leaders

What makes a successful modern CMO?

4y Lomit Patel

What makes a successful modern CMO?

Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...

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Five data driven hacks to develop an effective ecommerce strategy
Data insights

Five data driven hacks to develop an effective ecommerce strategy

4y Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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Three strategies SMBs need to adopt now to thrive post-COVID
Digital Marketing

Three strategies SMBs need to adopt now to thrive post-COVID

4y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

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Real-time customer engagement and omnichannel personalization deliver a superior CX
Data insights

Real-time customer engagement and omnichannel personalization deliver a sup...

4y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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Setting the standard: How to rightsize your influencer budget
Digital Marketing

Setting the standard: How to rightsize your influencer budget

4y Pierre-Loic Assayag

Setting the standard: How to rightsize your influe...

Traackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use...

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How CPG brands can harness data to flourish in the age of disruption
CPG (FMCG)

How CPG brands can harness data to flourish in the age of disruption

4y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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Getting social ads right in the new era of digital marketing
Digital Advertising

Getting social ads right in the new era of digital marketing

4y Robert Rothschild

Getting social ads right in the new era of digital...

Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...

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Making every interaction with customers matter
AI & Automation

Making every interaction with customers matter

4y Nate Skinner

Making every interaction with customers matter

Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help...

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There’s more than one way to build an influencer program
Digital Marketing

There’s more than one way to build an influencer program

4y Molly Young

There’s more than one way to build an influencer p...

Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...

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Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

4y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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What 2020 has taught us about digital transformation
Digital Marketing

What 2020 has taught us about digital transformation

4y Aishling Finnegan

What 2020 has taught us about digital transformati...

Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...

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Making your marketing stack deliver more value during a global crisis
Digital Marketing

Making your marketing stack deliver more value during a global crisis

4y David Greenberg

Making your marketing stack deliver more value dur...

You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...

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