The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and inn...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleArtificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, AI is ...
View articleIdentity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identific...
View articleA tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...
View articleInfluencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental. Read More...
View articleThe 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...
View articleDigital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser. ...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleAs more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The Interactive Advertising Bureau (IAB) has...
View articleI passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleLast week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. If you missed it, it’s ...
View articleNews consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleMost CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from data. The b...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleWith Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...
View articleAh, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...
View articleIt can be tempting to jump on the bandwagon as soon as a new social network starts generating buzz online. However, here are a few things to consider...
View articleThe past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
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