The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into disarray, and brand marketers face a myriad of obstacles as they compete to reap the potential benefits of unprecedented market access.
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out data's creative side.
You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's quality.