Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ... read more
Viewability, defined simply as the opportunity for an ad to be seen, has had a major impact on how marketers perceive performance. But there are some hard truths marketers must come to terms with.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-only days?