Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Mike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad ... read more
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new ... read more
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Advertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quantcast explains how in four easy steps.