Adblock Plus gets into the ad business with launch of RTB platform
Display Advertising

Adblock Plus gets into the ad business with launch of RTB platform

8y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

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A comprehensive guide to advertising on Facebook
Display Advertising

A comprehensive guide to advertising on Facebook

8y Tereza Litsa

A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...

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Facebook to introduce header bidding solution for its Audience Network
Display Advertising

Facebook to introduce header bidding solution for its Audience Network

8y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Facebook begins thwarting ad blockers
Display Advertising

Facebook begins thwarting ad blockers

8y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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How can you improve your display advertising performance?
Display Advertising

How can you improve your display advertising performance?

8y Rebecca Sentance

How can you improve your display advertising perfo...

Advertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quan...

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Content is king in the fight against ad blockers
Display Advertising

Content is king in the fight against ad blockers

8y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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Google brings programmatic to native ads
Automation

Google brings programmatic to native ads

8y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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How the rise of self-driving cars could transform the ad industry
Acquisition

How the rise of self-driving cars could transform the ad industry

8y Johannes Heinze

How the rise of self-driving cars could transform ...

This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...

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Five stats that sum up the rise of ad blocking
Display Advertising

Five stats that sum up the rise of ad blocking

8y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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“Moving forward, the device will be more important than channel” (Interview)
Display Advertising

“Moving forward, the device will be more important than channel” (Interview...

8y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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Google AdWords launches new features for a mobile-first world
Display Advertising

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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Report: millennials are more likely to share an ad (but also to mute it)
Analytics

Report: millennials are more likely to share an ad (but also to mute it)

8y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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Viewability has much more gray area than you realize [Study]
Ad Industry Metrics

Viewability has much more gray area than you realize [Study]

8y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'
Display Advertising

Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

8y Graham Charlton

Dennis Publishing's Paul Lomax on adblocking and '...

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...

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Become an instant expert in Real-Time Advertising
Display Advertising

Become an instant expert in Real-Time Advertising

8y Guest Writer

Become an instant expert in Real-Time Advertising

This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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What’s next for programmatic? Six big trends to watch
Advanced Email Marketing

What’s next for programmatic? Six big trends to watch

8y Michael Della Penna

What’s next for programmatic? Six big trends to wa...

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Cognitive marketing: The impact of AI on advertising
Display Advertising

Cognitive marketing: The impact of AI on advertising

8y Larry Allen

Cognitive marketing: The impact of AI on advertisi...

Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...

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Our guide to the best and worst mobile ad formats
Display Advertising

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Google blocked 780m 'bad ads' in 2015. Woah
Display Advertising

Google blocked 780m 'bad ads' in 2015. Woah

8y Mike O'Brien

Google blocked 780m 'bad ads' in 2015. Woah

Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...

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Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Eight best practices for your native advertising strategy
Display Advertising

Eight best practices for your native advertising strategy

8y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Then and now: the evolution of branding
Acquisition

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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10 of the most popular ClickZ guest articles from 2015
Display Advertising

10 of the most popular ClickZ guest articles from 2015

8y Graham Charlton

10 of the most popular ClickZ guest articles from ...

Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...

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