A comprehensive guide to advertising on Facebook

Display Advertising A comprehensive guide to advertising on Facebook

5y Tereza Litsa

A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...

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Facebook to introduce header bidding solution for its Audience Network

Display Advertising Facebook to introduce header bidding solution for its Audience Network

5y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Facebook begins thwarting ad blockers

Display Advertising Facebook begins thwarting ad blockers

5y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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How can you improve your display advertising performance?

Display Advertising How can you improve your display advertising performance?

5y Rebecca Sentance

How can you improve your display advertising perfo...

Advertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quan...

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Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

5y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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Google brings programmatic to native ads

Automation Google brings programmatic to native ads

5y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

5y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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How the rise of self-driving cars could transform the ad industry

Acquisition How the rise of self-driving cars could transform the ad industry

5y Johannes Heinze

How the rise of self-driving cars could transform ...

This article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...

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Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

5y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Display Advertising Stats of the Week: Mobile ad revenue, mobile ad blocking

5y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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“Moving forward, the device will be more important than channel” (Interview)

Display Advertising “Moving forward, the device will be more important than channel” (Interview)

6y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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Google AdWords launches new features for a mobile-first world

Display Advertising Google AdWords launches new features for a mobile-first world

6y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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Report: millennials are more likely to share an ad (but also to mute it)

Analytics Report: millennials are more likely to share an ad (but also to mute it)

6y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

6y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

Display Advertising Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

6y Graham Charlton

Dennis Publishing's Paul Lomax on adblocking and '...

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...

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Become an instant expert in Real-Time Advertising

Display Advertising Become an instant expert in Real-Time Advertising

6y Guest Writer

Become an instant expert in Real-Time Advertising

This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...

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Stats of the week: consumers say no to online advertising

Ad Industry Metrics Stats of the week: consumers say no to online advertising

6y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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What’s next for programmatic? Six big trends to watch

Advanced Email Marketing What’s next for programmatic? Six big trends to watch

6y Michael Della Penna

What’s next for programmatic? Six big trends to wa...

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Cognitive marketing: The impact of AI on advertising

Display Advertising Cognitive marketing: The impact of AI on advertising

6y Larry Allen

Cognitive marketing: The impact of AI on advertisi...

Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...

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Our guide to the best and worst mobile ad formats

Display Advertising Our guide to the best and worst mobile ad formats

6y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Google blocked 780m 'bad ads' in 2015. Woah

Display Advertising Google blocked 780m 'bad ads' in 2015. Woah

6y Mike O'Brien

Google blocked 780m 'bad ads' in 2015. Woah

Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...

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Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

6y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

6y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Then and now: the evolution of branding

Acquisition Then and now: the evolution of branding

6y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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10 of the most popular ClickZ guest articles from 2015

Display Advertising 10 of the most popular ClickZ guest articles from 2015

6y Graham Charlton

10 of the most popular ClickZ guest articles from ...

Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...

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And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

6y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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