Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together.
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content.
Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically.
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false.
As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences.
It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising?