And our favorite ads of 2015 are...
Asia

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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How to write ad copy that converts
Display Advertising

How to write ad copy that converts

8y Yuyu Chen

How to write ad copy that converts

Copywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...

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Native advertising 101: the good, the bad and the ugly
Display Advertising

Native advertising 101: the good, the bad and the ugly

8y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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Video advertising: the display ad of the future
Display Advertising

Video advertising: the display ad of the future

8y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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The do's and don'ts of retargeting
Display Advertising

The do's and don'ts of retargeting

8y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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What is the right way to do display advertising?
Display Advertising

What is the right way to do display advertising?

8y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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Online-to-offline attribution in the mobile age
Display Advertising

Online-to-offline attribution in the mobile age

8y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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Fraud and viewability: could things be looking up?
Display Advertising

Fraud and viewability: could things be looking up?

8y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

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What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Social display mutations work for advertisers
Display Advertising

Social display mutations work for advertisers

8y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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Measurement and attribution top challenges for getting mobile right
Display Advertising

Measurement and attribution top challenges for getting mobile right

8y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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7 display advertising stats of 2015 that you should know
Ad Industry Metrics

7 display advertising stats of 2015 that you should know

8y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Expert tips for data-driven display
Data insights

Expert tips for data-driven display

8y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Ignorance: the cornerstone of the ad blocking issue
Display Advertising

Ignorance: the cornerstone of the ad blocking issue

8y Mike O'Brien

Ignorance: the cornerstone of the ad blocking issu...

Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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As programmatic becomes more commonplace, what does that mean for creative?
Display Advertising

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

8y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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3 things you need to know about bot traffic
Display Advertising

3 things you need to know about bot traffic

8y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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The dawn of sustainable ad practices
Display Advertising

The dawn of sustainable ad practices

8y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

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Is Native Advertising Content Marketing?
Display Advertising

Is Native Advertising Content Marketing?

9y Mike O'Brien

Is Native Advertising Content Marketing?

Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...

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Truly Cross-Screen Creative: A Revolution Unfolds
Display Advertising

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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Small Publishers Are Most Affected by Ad Blockers, Says IAB
Display Advertising

Small Publishers Are Most Affected by Ad Blockers, Says IAB

9y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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GroupM and TAG Join Forces to Tackle Brand Safety
Display Advertising

GroupM and TAG Join Forces to Tackle Brand Safety

9y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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