Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.
Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.
Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.