Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together.
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content.
Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically.
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false.
As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences.
It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising?
Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule.
The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains.
Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept.