GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising Assurance Providers.
What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting?
These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing.
Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.
One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard.
Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads.
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.