Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard.
Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads.
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve.
While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation.
On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space.
LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media.
In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not.
It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it.