Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together.
This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content.