What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleFacebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...
View articleAt NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleNew research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleThe Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with pir...
View articleThe tech giants have reportedly paid Adblock Plus to have their ads unblocked. Read More...
View articleThe industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...
View articleIf you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articleUsing three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to mov...
View articleSan Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...
View articleWhat's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...
View articleAccording to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleGoogle is running an ad-free Internet experiment that could challenge its own ad-funded business model. Read More...
View articleKraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleAdvertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articleThe ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Read More...
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