The Future of Advertising on YouTube
Display Advertising

The Future of Advertising on YouTube

9y Tessa Wegert

The Future of Advertising on YouTube

What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...

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IBM Partners With Facebook to Improve Targeting
Display Advertising

IBM Partners With Facebook to Improve Targeting

9y Mike O'Brien

IBM Partners With Facebook to Improve Targeting

Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...

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BuzzFeed Unveils Two New Ad Products at NewFronts
Display Advertising

BuzzFeed Unveils Two New Ad Products at NewFronts

9y Emily Alford

BuzzFeed Unveils Two New Ad Products at NewFronts

At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

9y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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The Future of Programmatic for Publishers
Display Advertising

The Future of Programmatic for Publishers

9y Liz Rutgersson

The Future of Programmatic for Publishers

If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter
Display Advertising

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

9y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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4 Tactics to Improve Google Display Network Lead Quality
Display Advertising

4 Tactics to Improve Google Display Network Lead Quality

9y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

9y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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Advertisers Gain New Weapon to Fight Piracy
Display Advertising

Advertisers Gain New Weapon to Fight Piracy

9y Yuyu Chen

Advertisers Gain New Weapon to Fight Piracy

The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with pir...

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Google, Microsoft, and Amazon Pay to Unblock Ads
Display Advertising

Google, Microsoft, and Amazon Pay to Unblock Ads

9y Chris Merriman

Google, Microsoft, and Amazon Pay to Unblock Ads

The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Read More...

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How Will We Get to 100% Viewability? Hint: Don’t Settle
Display Advertising

How Will We Get to 100% Viewability? Hint: Don’t Settle

9y Eric Wheeler

How Will We Get to 100% Viewability? Hint: Don’t S...

The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...

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Watch Out: How Click Fraud Is Taking Over and What to Do About It
Display Advertising

Watch Out: How Click Fraud Is Taking Over and What to Do About It

9y Tim Nichols

Watch Out: How Click Fraud Is Taking Over and What...

If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...

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Real-Time Advertising a Staple of the Super Bowl
Display Advertising

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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Mazda Ad Pops Off Page With Parallax Effects
Display Advertising

Mazda Ad Pops Off Page With Parallax Effects

9y Mike O'Brien

Mazda Ad Pops Off Page With Parallax Effects

Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to mov...

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TapSense Launches First Ads for Apple Watch
Display Advertising

TapSense Launches First Ads for Apple Watch

9y Emily Alford

TapSense Launches First Ads for Apple Watch

San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...

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Programmatic Predictions for 2015
Display Advertising

Programmatic Predictions for 2015

9y Liz Rutgersson

Programmatic Predictions for 2015

What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...

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Brands Will Lose Billions to Bots in 2015 [Study]
Display Advertising

Brands Will Lose Billions to Bots in 2015 [Study]

9y Mike O'Brien

Brands Will Lose Billions to Bots in 2015 [Study]

According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...

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Fox Strengthens Video Ad Capabilities With LiveRail Partnership
Display Advertising

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

9y Yuyu Chen

Fox Strengthens Video Ad Capabilities With LiveRai...

Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...

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Programmatic: A Playground for Creativity
Asia

Programmatic: A Playground for Creativity

9y Scott Heron

Programmatic: A Playground for Creativity

Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...

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3 "Cs" for Building Successful Display Creative
Display Advertising

3 "Cs" for Building Successful Display Creative

9y Liz Rutgersson

3 "Cs" for Building Successful Display Creative

What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...

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Google Contributor Lets Users Pay to Remove Ads From Websites
Display Advertising

Google Contributor Lets Users Pay to Remove Ads From Websites

9y Lee Bell

Google Contributor Lets Users Pay to Remove Ads Fr...

Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Read More...

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory
Asia

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

9y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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Cleaning Up the Ad Clutter
Display Advertising

Cleaning Up the Ad Clutter

9y Larry Allen

Cleaning Up the Ad Clutter

Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...

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3 Must-Have Features for Successful Native Ad Campaigns
Display Advertising

3 Must-Have Features for Successful Native Ad Campaigns

9y Peter Foster

3 Must-Have Features for Successful Native Ad Camp...

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...

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Mozilla Begins Displaying Ads in Firefox 33.1
Display Advertising

Mozilla Begins Displaying Ads in Firefox 33.1

9y Egan Orion

Mozilla Begins Displaying Ads in Firefox 33.1

The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Read More...

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