Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industry, ... read more
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
Will programmatic ads be the real champion of the upcoming Super Bowl?
A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.
What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI.