How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

9m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

4y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

4y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

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What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

4y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

5y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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YouTube adds new ad targeting features

Display Advertising YouTube adds new ad targeting features

5y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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More brands sign up for Snapchat, but many aren't active

Display Advertising More brands sign up for Snapchat, but many aren't active

5y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Top three programmatic trends in 2017

Digital Advertising Top three programmatic trends in 2017

5y Daniel Surmacz

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. Read More...

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Yik Yak's decline shows why Facebook is capturing social ad dollars

Media Buying Yik Yak's decline shows why Facebook is capturing social ad dollars

5y Al Roberts

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

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Digital to receive lion's share of new ad dollars in 2017

Media Digital to receive lion's share of new ad dollars in 2017

5y Al Roberts

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

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LinkedIn Sponsored InMail goes self-serve

Email LinkedIn Sponsored InMail goes self-serve

5y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Political ads are hurting brand ad effectiveness

Display Advertising Political ads are hurting brand ad effectiveness

5y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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It’s time to deal with the next fraud frontier: attribution

Ad Industry Metrics It’s time to deal with the next fraud frontier: attribution

5y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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Spotify trades users commercials for branded moment video ads

Display Advertising Spotify trades users commercials for branded moment video ads

5y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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Google acquires FameBit to cash in on YouTube branded content

Content Marketing Google acquires FameBit to cash in on YouTube branded content

5y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Programmatic growing even faster than expected

Media Buying Programmatic growing even faster than expected

5y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?

Display Advertising Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?

5y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Snapchat adds Facebook-like audience targeting

Media Buying Snapchat adds Facebook-like audience targeting

5y Al Roberts

Snapchat adds Facebook-like audience targeting

Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...

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What is blocking Adblock Plus’s ambition?

Campaigns What is blocking Adblock Plus’s ambition?

5y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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Adblock Plus gets into the ad business with launch of RTB platform

Display Advertising Adblock Plus gets into the ad business with launch of RTB platform

5y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

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Mid-roll video ads on the rise

Media Buying Mid-roll video ads on the rise

5y Al Roberts

Mid-roll video ads on the rise

While many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...

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How to master Facebook advertising and targeting

Media Buying How to master Facebook advertising and targeting

5y Tereza Litsa

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...

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Facebook gets a mini Mobilegeddon

Media Buying Facebook gets a mini Mobilegeddon

5y Al Roberts

Facebook gets a mini Mobilegeddon

Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...

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Social media marketing spend has surged over the years, but falls short of estimates

CPG Social media marketing spend has surged over the years, but falls short of estimates

5y Al Roberts

Social media marketing spend has surged over the y...

Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...

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Behavioral targeting is coming to Snapchat

CPG Behavioral targeting is coming to Snapchat

5y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Facebook to introduce header bidding solution for its Audience Network

Display Advertising Facebook to introduce header bidding solution for its Audience Network

5y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Twitter conversational ads exit beta, get Instant Unlock Card

Media Buying Twitter conversational ads exit beta, get Instant Unlock Card

5y Al Roberts

Twitter conversational ads exit beta, get Instant ...

Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...

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