Facebook to introduce header bidding solution for its Audience Network

Display Advertising Facebook to introduce header bidding solution for its Audience Network

6y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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Twitter conversational ads exit beta, get Instant Unlock Card

Media Twitter conversational ads exit beta, get Instant Unlock Card

6y Al Roberts

Twitter conversational ads exit beta, get Instant ...

Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...

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Google brings programmatic to native ads

Automation Google brings programmatic to native ads

6y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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Report: Facebook dominates social ad spend and this is just the beginning

Asia Report: Facebook dominates social ad spend and this is just the beginning

6y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

6y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

6y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

6y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Four key ways to optimize your real time bidding spend

Media Four key ways to optimize your real time bidding spend

7y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Asia Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

7y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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The current state of video viewability in China

Asia The current state of video viewability in China

7y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

7y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Ad buying: a glossary of key terms and acronyms

Media Ad buying: a glossary of key terms and acronyms

7y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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The present and future of online video ads

Media The present and future of online video ads

7y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

7y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

7y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Programmatic advertising: four false barriers to entry

Disruptive MarTech Programmatic advertising: four false barriers to entry

7y Richard Burns

Programmatic advertising: four false barriers to e...

Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industr...

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How well do agencies really understand programmatic?

Automation How well do agencies really understand programmatic?

7y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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Snapchat beats Facebook for 2016 ad dollars

Ad Industry Metrics Snapchat beats Facebook for 2016 ad dollars

7y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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Programmatic TV: on the bench or just warming up?

Acquisition Programmatic TV: on the bench or just warming up?

7y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Case study: How comics and credit cards connect

Acquisition Case study: How comics and credit cards connect

7y Lucinda Beeman

Case study: How comics and credit cards connect

A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

7y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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A tale of two mobile ad markets

Media A tale of two mobile ad markets

7y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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Five ways to overcome the media buyer blues

Media Five ways to overcome the media buyer blues

7y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Eliminating the fear factor of programmatic buying in China

Asia Eliminating the fear factor of programmatic buying in China

7y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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Why programmatic ad buying is more important than you think

Media Why programmatic ad buying is more important than you think

7y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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How Target's new ads show the real value of Shazam

Media How Target's new ads show the real value of Shazam

7y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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The Practical Guide to Programmatic Planning in China: Part 4

Asia The Practical Guide to Programmatic Planning in China: Part 4

7y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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