Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Media Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

7y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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GroupM and TAG Join Forces to Tackle Brand Safety

Display Advertising GroupM and TAG Join Forces to Tackle Brand Safety

7y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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The Practical Guide to Programmatic Planning in China: Part 3

Asia The Practical Guide to Programmatic Planning in China: Part 3

7y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

How to evaluate demand side platforms for a programmatic strategy in China. Read More...

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7 Things That Really Great Online Media Buyers Do

Media 7 Things That Really Great Online Media Buyers Do

7y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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Long Live Long-Form: The Hidden Value of Blogs

Media Long Live Long-Form: The Hidden Value of Blogs

7y Tessa Wegert

Long Live Long-Form: The Hidden Value of Blogs

Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...

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APAC’s Misplaced Expectations for Programmatic

Asia APAC’s Misplaced Expectations for Programmatic

7y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

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5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

Media 5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

7y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

Marketing VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

7y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Media Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

7y Tessa Wegert

Marketing Music-How Heineken, Coca-Cola, and Beefe...

Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...

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A Practical Guide to Programmatic Planning in China: Part 1

Asia A Practical Guide to Programmatic Planning in China: Part 1

7y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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The State of Live Video: Mobile, Global, and More Immersive Than Ever

Media The State of Live Video: Mobile, Global, and More Immersive Than Ever

7y Tessa Wegert

The State of Live Video: Mobile, Global, and More ...

How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...

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4 Ways Publishers Can Scale Programmatic and Quality

Media 4 Ways Publishers Can Scale Programmatic and Quality

7y Eric Wheeler

4 Ways Publishers Can Scale Programmatic and Quali...

Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...

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Windfall For Advertisers As Tencent Opens Third Party Data Access

Asia Windfall For Advertisers As Tencent Opens Third Party Data Access

7y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

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Prepare for the "Flight to Quality" in Programmatic

Media Prepare for the "Flight to Quality" in Programmatic

7y Eric Wheeler

Prepare for the "Flight to Quality" in Programmati...

The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....

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Programmatic Video: China Versus the West

Asia Programmatic Video: China Versus the West

7y Charlie Wang

Programmatic Video: China Versus the West

Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...

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Five Ways to Market to Millennials Online

Media Five Ways to Market to Millennials Online

7y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Nestlé Paves Way For Premium Programmatic in China

Asia Nestlé Paves Way For Premium Programmatic in China

7y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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Viewablity Could Help Bring Buyers and Sellers Together

Media Viewablity Could Help Bring Buyers and Sellers Together

7y Larry Allen

Viewablity Could Help Bring Buyers and Sellers Tog...

At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...

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Brands to Spend More on Original Digital Video But Worry About Its ROI

Media Brands to Spend More on Original Digital Video But Worry About Its ROI

7y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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Yahoo Beefs Up Digital Content With New Video Channels

Media Yahoo Beefs Up Digital Content With New Video Channels

7y Mike O'Brien

Yahoo Beefs Up Digital Content With New Video Chan...

After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...

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Why Is Digital Marketing Growing So Slowly?

Marketing Why Is Digital Marketing Growing So Slowly?

7y Marko Muellner

Why Is Digital Marketing Growing So Slowly?

Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...

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Japanese Whisky and a Digital Market That’s Heating Up

Asia Japanese Whisky and a Digital Market That’s Heating Up

7y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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AOL ONE Aims to Simplify Programmatic

Media AOL ONE Aims to Simplify Programmatic

7y Mike O'Brien

AOL ONE Aims to Simplify Programmatic

AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

Marketing Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

7y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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What Was Remnant Is Now Premium

Media What Was Remnant Is Now Premium

7y Larry Allen

What Was Remnant Is Now Premium

Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...

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Final Warning: Big Data & Programmatic Are No Longer Optional

Media Final Warning: Big Data & Programmatic Are No Longer Optional

8y Aaron Kahlow

Final Warning: Big Data & Programmatic Are No ...

Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...

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iHeartMedia Brings the Programmatic Marketplace to Radio

Media iHeartMedia Brings the Programmatic Marketplace to Radio

8y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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