What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI.
Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising Assurance Providers.
How to evaluate demand side platforms for a programmatic strategy in China.
Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign.
Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers.
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make.