A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face.
After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming.
Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers.
A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region.
AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types.
As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape.
Publishing models are in a state of change. Are you ready for the next stage of development for publishers?
Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies.
The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect a bigger in the digital marketing industry?
This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.